Role :To drive project business growth in the assigned region by developing and managing relationships with key Builders, Developers, Corporate Institutions, PMCs and Purchase Teams for the sales of Laminates, Chipboards, Marine Board and allied products. The role is responsible for project identification, building pipeline , order conversion, credit management, and strengthening institutional business presence in the market.

Responsibilities :

Business Development & Sales Growth

- Drive sales growth in key Builder, Developer, and Corporate Institutional segments.
- Achieve monthly, quarterly, and annual sales targets for Laminates, Chipboards, Marine Board, and allied products.
- Identify new project opportunities in residential, commercial, hospitality, healthcare, education, retail, and corporate sectors through Builders & Developers.
- Generate enquiries and convert them into billing through effective relationship management.
- Expand market penetration and improve regional market share.
- Handover of won projects to the OEM team for final execution & Commercials. Step in as & when required for mediation to explicit roadblocks.

Builder, Developer & Institutional Relationship Management

- Develop and maintain strong relationships with Builders, Developers, Corporate Purchase Teams, Facility Heads, PMC consultants, Contractors, and Key Decision Makers.
- Ensure preferred brand positioning in ongoing and upcoming projects.
- Conduct regular business reviews with key accounts.
- Build long-term strategic partnerships to ensure repeat business.





Project Tracking & Pipeline Management

- Track upcoming and ongoing projects across assigned geography.
- Maintain project pipeline and ensure regular follow-up for conversion.
- Coordinate with internal teams for quotations, technical approvals, samples, and commercial negotiations.
- Ensure SFDC systems are updated with project status and business progress.

Channel Coordination & Project Execution

- Coordinate with dealers/distributors for project execution and material supplies.
- Ensure smooth execution of project orders and timely deliveries.
- Resolve site-level issues related to product supply, service, and coordination.
- Support channel partners in closing project business opportunities.

Collections & Commercial Management

- Coordinating with Supply partners, Regional Sales Managers and working out the commercial terms for the Builders and Developers.

Market Intelligence & Competition Mapping

- Monitor competitor activities, pricing trends, specifications, and project wins.
- Share market insights and customer feedback with management.
- Identify emerging opportunities and potential growth areas in the region.

Job Requirements :

- 7-12 years of experience in real estate industry or related field (preferably in a similar role).
- Proven track record of achieving high levels of success in project sales or business development.
- Strong understanding of the local market dynamics and regulations governing the real estate sector.
- Excellent communication, negotiation, and interpersonal skills.

📌 Deputy Manager - Project Sales (Builders) (Chennai)
🏢 Merino Industries
📍 Chennai