PURPOSE To lead the Sales & Marketing function for Lifestyle Clubs by driving membership growth, event, revenue, and premium brand positioning. The role will align commercial strategies with the clubs’ vision, build high-performing teams, strengthen partnerships and sponsorships, and execute integrated campaigns that enhance member acquisition, retention, and long-term brand leadership.

KEY ORGANIZATIONAL RELATIONSHIPS

Reports to: AVP - Operations

Reporting Roles: Sales Managers, Sales Executives, Graphic Designer, Membership Manager, Revenue Manager, Banquet Sales Manager, CRM

Interacts with

External – Key Clients, Media Agencies, Strategic Partners, Vendors, Industry Associations

Internal – Senior Leadership, Functional Heads, Managers, Supervisors

KEY RESPONSIBILITIES

Drive Operational Excellence

- Develop and execute integrated Sales and Marketing strategies to achieve revenue targets across Membership, Events, Food & Beverage, and Recreation offerings.
- Drive Banquet and Event sales by promoting club venues for corporate, social, and member events to maximize revenue.
- Secure large-scale corporate, social, and promotional events along with sponsorship partnerships to enhance brand visibility and diversified income streams.
- Leverage CRM, analytics, and pipeline management to improve conversions, optimize campaigns, and strengthen forecasting accuracy.

Applied Learning

- Monitor industry trends, competitor strategies, and evolving member preferences to proactively adapt commercial approaches.
- Introduce innovative sales techniques, digital marketing practices, and customer engagement strategies through structured team learning sessions.
- Evaluate campaign effectiveness through ROI analysis, engagement metrics, and revenue performance to refine future initiatives.




- Foster a culture of continuous improvement by encouraging market intelligence sharing and cross functional collaboration.

People Management

- Build, mentor, and lead a high-performance sales and marketing team with clear KPIs, structured coaching, and performance accountability.
- Create a collaborative, goal-driven culture that promotes ownership, innovation, and service excellence.
- Conduct structured performance reviews, succession planning, and capability development programs to strengthen bench strength.
- Effectively manage team challenges, ensuring alignment with organizational values and commercial objectives.

Business & Financial Acumen

- Own and manage the Sales and Marketing budget, ensuring optimal resource allocation and measurable return on investment.
- Drive revenue forecasting, market segmentation strategy, and profitability analysis to support sustainable growth.
- Optimize revenue mix across memberships, events, sponsorships, and F&B; to maximize overall contribution margins.
- Present structured commercial dashboards and insights to leadership, highlighting KPIs, trends, and growth opportunities.

Leadership

- Partner with the executive leadership team to align commercial strategies with long-term club vision and growth plans.
- Lead negotiations for high-value contracts, corporate tie-ups, sponsorship agreements, and strategic alliances.
- Represent the clubs at industry forums, networking platforms, and high-profile engagements to strengthen brand positioning.
- Drive a results-oriented culture focused on accountability, agility, and commercial excellence.





Brand Ambassador

- Position the clubs as a premium lifestyle destination through compelling marketing campaigns, PR initiatives, and signature events.
- Ensure all Sales and Marketing touchpoints consistently reflect a refined and aspirational brand experience.
- Build strong relationships with members, partners, and influencers to enhance brand advocacy and loyalty.
- Encourage a recognition-driven team culture that embodies the brand’s values and service philosophy.

Managing Legal and Compliance Practices

- Ensure compliance with advertising regulations, data protection laws, brand guidelines, and contractual obligations.
- Oversee contract vetting, approval processes, and validation of all marketing communications and claims.
- Maintain accurate documentation and secure management of agreements, sponsorship contracts, and client data.
- Monitor competitive advertising and promotional activities to mitigate legal or reputational risks.

Occupational Health & Safety Responsibilitie s

- Ensure secure execution of promotional events, exhibitions, and member engagement activities in compliance with HSSE standards.
- Conduct pre-event safety briefings and risk assessments for all marketing activations and on-site campaigns.
- Promptly address, document, and report any incidents arising during sales or marketing operations.
- Promote a culture of safety awareness across the team, ensuring adherence to all organizational safety protocols.

JOB REQUIREMENTS / HIRING PROFILE

QUALIFICATIONS

Bachelor’s degree in hospitality/ business administration/marketing, or related field

WORK EXPERIENCE

12–15 years of progressive Sales and Marketing leadership experience in hospitality, luxury retail, or premium service sectors, with at least 5 years in a senior leadership role.

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