: Content Marketing, Social & Influencer

Position: Senior Manager / DGM - Content Marketing, Social & Influencer

Location: Hyderabad

Qualification: Bachelor's/Master's Degree in Marketing, Communications, Mass Media, Business Administration, or a related field.

Experience: 8 - 10 years, Experience in Consumer Internet, E-commerce, D2C, FMCG, Retail, or Healthcare preferred.

Role Overview

Lead Apollo 24|7's Social, Influencer and content marketing initiatives, build creator partnerships, drive content strategy, and strengthen brand presence across digital and social platforms.

Job Role & Responsibilities

- Develop and own the influencer marketing strategy by identifying the right creator partnerships, defining campaign objectives, and aligning initiatives with overall brand, customer acquisition, and business growth goals.
- Build and manage a strong influencer ecosystem by establishing long-term relationships with creators, celebrities, talent agencies, and influencer networks while negotiating partnerships and ensuring high-quality collaborations.
- Lead end-to-end influencer campaigns, including campaign ideation, influencer identification, content planning, contract management, execution, approvals, performance tracking, and post-campaign analysis.
- Drive the content marketing strategy across social media platforms, blogs, videos, short-form content, and other owned channels to strengthen brand positioning, customer engagement, and organic growth.
- Collaborate with cross-functional teams including Brand, Creative, Product, Category, PR, CRM, and Performance Marketing to deliver integrated campaigns that support product launches, seasonal campaigns,



and key business priorities.
- Own the content calendar across social and digital platforms, ensuring all influencer-generated and owned content is consistent with Apollo 24|7's brand identity, messaging guidelines, and regulatory requirements.
- Monitor campaign effectiveness and marketing ROI by analyzing key performance metrics such as reach, engagement, conversions, customer acquisition, and influencer performance, while driving continuous optimization based on insights.
- Stay ahead of industry trends by identifying emerging social media platforms, creator trends, content formats, and best practices, leveraging innovation to improve campaign effectiveness and maintain competitive advantage.
- Manage marketing budgets and agency partners, ensuring effective utilization of resources, timely campaign execution, and maximum return on investment.
- Build scalable influencer and content marketing capabilities by establishing processes, best practices, governance frameworks, and performance benchmarks to support long-term business growth.

Key KPIs

- Brand reach and engagement
- Influencer campaign ROI
- Organic social growth
- Content performance
- Creator acquisition and retention
- Brand awareness and share of voice
- Campaign execution timelines

Skill Set

- 8 - 10 years across Influencer, Content and Social Media Marketing.
- Strong understanding of Instagram, YouTube, LinkedIn and other creator platforms.
- Experience in content strategy and campaign management.
- Excellent communication and stakeholder management.
- Hands-on with analytics and influencer marketing tools.
- Ability to work in a fast-paced consumer business.

📌 Deputy General Manager Marketing (Hyderabad)
🏢 Apollo 247
📍 Hyderabad