Please validate the JD – for role Regional Lead – East with designation of Deputy General Manager (Ultrasound & Non-MIB Sales) Candidate Profile Summary – Deputy General Manager (Ultrasound & Non-MIB Sales)

Overall Experience 16–20 years of experience in Medical Devices/Healthcare Equipment Sales with extensive expertise in business development, sales leadership, strategic account management, and driving sustainable business growth.

The candidate should have a proven track record of leading regional or national sales operations and consistently delivering revenue and profitability targets.

Mandatory Experience

- Extensive experience in sales of Ultrasound Medical Equipment and/or Non-MIB Medical Equipment. ( Critical Care, OT & X Ray )
- Strong understanding of the Ultrasound product portfolio, including General Imaging, Women's Health, Cardiology (Echo), Point-of-Care (POCUS), and other specialty applications.
- Proven experience in selling capital medical equipment such as Critical Care Equipment, OT Solutions, Patient Monitoring Systems, Radiology Equipment, or other healthcare technology products.
- Demonstrated success in managing large healthcare institutions, corporate hospital chains, diagnostic networks, government healthcare organizations, and institutional customers.
- Proven ability to engage and influence CXOs, hospital promoters, clinical leaders, procurement heads, and key decision-makers.
- Strong experience in business development, strategic account management, territory expansion, and channel management.
- Consistent track record of achieving and exceeding annual business plans (AOP), revenue targets,



and market share objectives.
- Expertise in sales forecasting, pipeline management, business planning, pricing strategy, and commercial negotiations.
- Experience in leading high-performing sales teams and driving cross-functional collaboration across Product Management, Applications, Service, Finance, Supply Chain, and Marketing.
- Strong understanding of customer segmentation and healthcare markets across Tier I, Tier II, and Tier III cities.

Preferred Experience

- Experience working with leading Medical Equipment OEMs or large healthcare organizations.
- Exposure to government tenders, institutional sales, and large healthcare projects.
- Experience in launching new products, developing go-to-market strategies, and expanding market presence.
- Strong understanding of market dynamics, competitor landscape, and evolving customer needs.

Key Responsibilities

- Lead the sales strategy and business growth for the Ultrasound and Non-MIB Medical Equipment portfolio across the assigned geography.
- Drive achievement of Annual Operating Plan (AOP), revenue, profitability, and market share objectives.
- Develop and execute strategic business plans to accelerate growth and strengthen market presence.




- Build and maintain strong relationships with key customers, KOLs, hospital leadership, procurement teams, and OEM partners.
- Identify recent business opportunities, strategic partnerships, and growth initiatives across corporate hospitals, diagnostic chains, and government institutions.
- Lead sales forecasting, pipeline reviews, demand planning, and business performance tracking to ensure predictable business outcomes.
- Mentor, coach, and develop the sales team to enhance capability, productivity, and performance.
- Collaborate with cross-functional teams to ensure seamless execution of sales opportunities and superior customer experience.
- Monitor market trends, competitor activities, pricing, and customer requirements to develop effective business strategies.
- Represent the organization at key industry forums, conferences, exhibitions, and customer engagement programs.

Key Competencies

- Strategic Sales Leadership
- Business Development & Market Expansion
- Ultrasound & Medical Equipment Sales
- Key Account & Institutional Sales
- Team Leadership & People Development
- Sales Planning & Forecasting
- P&L; and Business Management
- Negotiation & Commercial Excellence
- Stakeholder & OEM Relationship Management
- Market Intelligence & Competitive Analysis
- Customer Relationship Management
- Strong Communication & Executive Presence

Educational Qualification

- Graduate in any discipline.
- Degree in Engineering, Biomedical Engineering, Life Sciences, or a related field will be preferred.
- MBA/PGDM in Sales, Marketing, or Business Management is preferred.

📌 Deputy General Manager (Kolkata Metropolitan Area)
🏢 BOSTON IVY HEALTHCARE SOLUTIONS PRIVATE
📍 Kolkata Metropolitan Area