- 10+ years of experience in Customer/CRM and Marketing Analytics, working with customer data and business insights.
- Strong hands-on expertise in SQL and transaction-level customer data, including querying, analysis, and extracting actionable insights.
- Experienced in handling large-scale datasets and performing complex customer and marketing analytics.
- Strong experience in customer segmentation, retention analysis, cohort analysis, and customer lifecycle analytics.
- Hands-on experience in Attribution Modelling and Marketing Mix Modeling
(MMM) to evaluate marketing effectiveness.
- Experienced in measuring campaign effectiveness, marketing ROI, customer acquisition, and conversion performance.
- Hands-on experience in developing predictive models using AI/ML for customer and marketing analytics.
- Solid experience working directly with transaction-level data to identify customer behaviour, trends, and business opportunities.
- Proficient in Power BI and dashboarding, developing interactive dashboards and reports for business stakeholders.
- Experience working with QSR, Retail, and Consumer-facing businesses, supporting customer and marketing analytics initiatives.
- Ability to connect analytics and customer insights with business metrics, revenue,
profitability, and P&L; impact.
- Experience in managing and mentoring analytics teams, providing guidance on analytical approaches, projects, and delivery.