The Next Era of Performance Marketing Is Conversion.

Performance marketing has spent the last few years obsessing over creative — finding the next winning hook, angle, format and ad.

But getting someone to click is only half the job. The next competitive advantage in DTC is what happens after the click.

The brands that win will be the ones that turn attention into revenue better than everyone else — through sharper storytelling, stronger brand experiences, better UX, smarter experimentation and relentless optimisation.

At Porcellia, we want to lead that shift.

We’re looking for someone who is obsessed with CRO and wants to make it a core pillar of modern performance marketing. If you’ve spent the last 4–8 years doing CRO and think the discipline deserves far more attention, come build the future of DTC growth with us — and help us make a lot of fucking money for our clients.

About Porcellia

Porcellia is a boutique growth marketing agency. We run performance marketing and brand strategy for 30+ of India’s fastest-growing DTC brands across lifestyle, wellness, fashion and beauty.

We’ve worked with OYO, Paytm, Twitter India, MyGlamm, mCaffeine and AJIO.

But the work we care about most is with brands still figuring things out — Gullylabs, Nack, Varalife, Justhuman, The Solved Skin, Rara Barefoot, Atovio, DUSQ and many more — and helping them become the next big thing.

0–1 and 1–10 is not a comfortable place to work. That’s also where the real learning happens.

At Porcellia, performance, creative, brand, retention and CRO don’t operate in silos. We care about building brands that grow — and building systems that make that growth repeatable.

What it’s like here

- 100% remote
- Young team, regular offsites
- High ownership, low bureaucracy — ideas matter more than hierarchy
- Direct exposure to real brands and real business numbers
- Work closely with performance, creative, retention and ops
- Room to experiment and grow fast

The Role You own conversion rate optimisation across our client brands’ Shopify stores.

You’re not optimising one site — you’re running a testing programme across a portfolio

, building a playbook that works repeatedly, and proving revenue impact to clients who are paying attention.

You are the internal authority on what converts and why.

This is a DTC-first CRO role. You’ll think beyond individual pages and understand the entire journey:

Ad → Landing Page → Product Page → Cart → Checkout → Purchase

You’ll connect creative, brand storytelling, UX, merchandising, data and performance marketing to find where customers are dropping off — and turn those insights into experiments that make the business more money.

What You’ll Own 1. Full-Funnel CRO Across Client Stores

- Own CVR performance across the full Shopify journey for your assigned brands: homepage, landing pages (paid and organic), product pages, collection pages, cart and checkout.
- Maintain a rolling test backlog for each brand, prioritised by expected impact, confidence and ease of build (ICE or similar).
- Run a proper A/B testing programme: pre-registered hypotheses, valid sample sizes and documented learnings. Not “we changed the button colour and it felt better.”
- Own the numbers: Add-to-Cart %, Reached Checkout %, Purchase CVR, Revenue Per Session and AOV.
- Find the biggest drop-off points in each funnel and build the case for fixing them — with a projected revenue number attached.
- Treat first-time buyers and returning customers as separate problems. They convert for different reasons.




- Build a repeatable CRO playbook across brands rather than treating every test as a one-off.

2. On-Site Experience & UX Own the conversion performance of every key page template across client stores.

Work with design and development to test:

- Layout and content hierarchy
- Product storytelling
- Trust signals and social proof
- Reviews and UGC
- CTAs
- Navigation
- Offers and promotions
- Product education
- Merchandising
- Cross-sell and upsell modules
- Urgency mechanics
- Subscription vs. one-time purchase framing

Optimise product pages by understanding: What does the customer need to know? What objections do they have? What builds trust? What creates desire? What finally makes them buy?

You’ll also optimise

- Cart and checkout
- Abandonment interventions
- Progress indicators
- Payment visibility
- Free-shipping nudges
- Post-purchase upsells
- Landing pages for paid campaigns
- Partner-specific landing pages
- Creator and affiliate landing experiences

Work with the Head of Performance so pages are conversion-ready before media spend goes live. Mobile first, always.

Most client traffic is mobile — every test and design call starts there.

3. Data & Insight

Build a CRO dashboard per brand using GA4, Shopify Analytics, Looker or Amplitude

, showing funnel metrics, live tests and revenue impact.

Combine quantitative data with qualitative signals to find what’s actually blocking conversion.

Quantitative

- GA4 events
- Shopify reports
- SQL
- Funnel analysis
- Cohort analysis
- Traffic-source analysis
- Device and geo segmentation

Qualitative

- Hotjar
- Microsoft Clarity
- Heatmaps
- Session recordings
- On-site surveys
- Customer feedback

Document every test: Hypothesis → Method → Sample Size → Significance → Result → Action

And report in commercial language.

Not

“CVR dropped 0.3%.”

But

“CVR dropped 0.3% because of X, costing roughly ₹Y a month, and here’s the fix.”

Run the weekly and monthly CRO reporting cadence for clients and internal leadership — clear narratives, not spreadsheet dumps.

Segment everything

- New vs. returning
- Traffic source
- Device
- Geo

4. AI-Native Workflow At Porcellia, AI isn’t a novelty. It’s part of how we work.

Use tools like Claude, ChatGPT and agentic tools as your daily operating system for:

- Hypothesis generation
- Copy variants
- Pattern spotting
- Competitive teardowns
- Heatmap and session-recording summaries
- Customer research synthesis
- Test briefs
- Landing page copy
- Data analysis
- Documentation

But we want more than someone who knows how to prompt ChatGPT. We want someone who builds systems.

Build AI-assisted CRO workflows. Create reusable prompt libraries. Automate repetitive analysis. Find ways to make the team dramatically faster.

If you find a workflow that saves the team 10 hours a week

, document it and share it.

Stay current on AI personalisation tools such as Mutiny, Intellimize, Dynamic Yield and whatever comes next — and help us make smart build-vs-buy decisions.

5. Working Across Teams

CRO doesn’t exist in a silo.

Performance

CRO and media buying operate as a closed loop. Pages are optimised before media spend scales.





Retention

Optimise post-purchase flows, subscription upgrades and reactivation pages to cut churn and lift LTV.

Affiliate

Build partner-specific landing pages, offers and tracking.

Merchandising

Use on-site behaviour to inform bundling and product recommendations.

Creative

Make sure on-site assets are deployed in the formats and placements that convert — not just the ones that look valuable.

Brand

Translate brand positioning and storytelling into digital experiences that build desire and convert.

Contribute to quarterly planning by modelling what the CRO roadmap can do to client topline revenue.

What You Need

- 4–8 years in CRO, growth or eCommerce optimisation, with at least 2 years on DTC / Shopify.
- A track record of measurably lifting CVR, AOV or Revenue Per Session through structured testing. Bring the numbers, not “I redesigned the PDP.”
- Strong hands-on skills in GA4, an A/B testing tool (VWO, Optimizely, AB Tasty or similar), Hotjar or Clarity, and Shopify Analytics.
- Real statistical understanding: sample sizes, significance thresholds and when to call a test.
- Fluency in Shopify — Liquid, theme structure and the app ecosystem. You don’t need to code, but you need to brief a developer properly.
- Working knowledge of how CRO decisions affect SEO — page speed, content structure and URL architecture.
- Strong understanding of DTC customer behaviour and eCommerce funnels.

Nice to Have

- Experience with Indian DTC, wellness, supplements or subscription commerce.
- Agency or multi-brand experience.
- Personalisation engines, dynamic content or recommendation systems.
- Experience working closely with creative and performance teams.
- Strong understanding of consumer psychology, brand and storytelling.

How You Work Data-led, not opinion-led. Nothing changes on a client site without a hypothesis, a measurement plan and a success criterion.

Commercially wired.

You know a 0.5% CVR lift on a large run-rate is a material revenue driver — and you frame your work that way.

Customer obsessed.

You want to understand why someone buys, why they hesitate and what finally pushes them over the line.

Brand-aware.

You know CRO isn’t just about removing friction. Sometimes it’s about creating desire.

Genuinely curious.

You read CXL or Baymard. You watch what Glossier, Hims, Ritual and AG1 do on-site. You have opinions about checkout flows.

A builder.

You ship tests fast and iterate. You don’t wait for a twelve-person approval chain.

AI-native.

You don’t use AI because it’s trendy. You use it because it makes you better and faster.

Clear communicator.

You can explain a technical CRO finding to a client CEO in language they’ll act on.

Flexible on time zones.

Our team, partners and client customers are global.

You Must Be AI-Native

Daily, fluent AI tool use is mandatory, not optional.

We expect AI embedded in every workflow you touch from day one.

We don’t want someone who says:

“I know how to use ChatGPT.”

We want someone who asks:

“Why are we doing this manually?”

Compensation

₹10–16 LPA + performance bonus.

Fully remote.

How to Apply

Send your resume + a short note answering:

Pick any DTC brand’s Shopify store — one you don’t work on. Tell us the single biggest conversion problem on it, roughly what it’s costing them, and the first test you’d run.

Two paragraphs. No research report.

No note, no role.

Email [email protected] [email protected] [email protected] [email protected]

📌 CRO Manager (India)
🏢 Porcellia
📍 India