Content & Creative Direction

This role at MOSAIC Wellness is for a Content & Creative Direction professional, a true Content King/Queen, to join a new brand launch. You will leverage your deep understanding of brand-building, aesthetics, and rapidly moving social media trends to drive high-quality creative output across all brand verticals, from social media and performance marketing to long and short-form content. You'll be highly accountable, working hard, fast, and fun, with various stakeholders and influencers across time zones.

Key Responsibilities

- Research, Ideation & Brand Strategy: Report into the business head, ideate on all media content for the Direct-to-Consumer vertical, and contribute to the overall brand strategy and growth through continuous research into brand design, aesthetic, layout, and narratives.
- Content Scripting & Creation: Write, edit, and create content, liaising with influencer marketing and creative agencies to ensure high-quality output. Strategize on all briefs for videos and static content, working closely with video editors and designers to achieve desired results.
- Influencer Quality Control: Take charge of quality control on influencer content,



working closely with influencers to achieve desired output.
- New Product Development Contribution: Contribute to the current product development pipeline with research on product launch timing and strategy.
- Performance Marketing Strategy: Own research on winning narratives to create a compelling ad strategy. Use data-driven insights to double down on effective narratives and develop a comprehensive marketing strategy.

Qualifications

- Great understanding of what makes a brand, with demonstrated qualitative knowledge of brand-building.
- Functional working knowledge of how aesthetic and design can build great brands.
- Deep understanding of social media and rapidly moving trends; knowledge of Instagram is required, and TikTok is a plus.
- Ability to deliver high-quality creative output and think horizontally across various brand verticals (social media, performance marketing, long/short-form content, brand research, ideation).
- Ability to work effectively with influencers based across different timezones.
- Strong collaboration skills with multiple stakeholders and a high sense of accountability for work outcomes.

📌 Content & Creative Direction (Mumbai)
🏢 Mosaic Wellness
📍 Mumbai