Opttab is an AI visibility and GEO platform helping brands understand, measure, and improve how they appear across ChatGPT, Gemini, Google AI Mode, Claude, Perplexity, and other AI platforms.

We are building a recent category at the intersection of AI, search, marketing, analytics, and commerce, and we are looking for a Content & Campaigns Specialist to help us tell that story to the market.

About the role

As Content & Campaigns Specialist, you will be a hands-on contributor to Opttab's marketing engine.

You will plan, create, and deliver content across the full customer journey—from building awareness and educating the market to generating qualified leads and supporting sales opportunities.

This is not a role where you simply receive topics and write blog posts.

You will help identify what our audience cares about, turn ideas and data into campaigns, develop content across multiple formats, and work closely with marketing, design, sales, product, and our founders to bring campaigns to life.

One week you might be turning Opttab data into an industry report. The next, you could be building a campaign around a new product feature, writing a landing page, creating a LinkedIn carousel, developing an email sequence, or producing an article on how AI is changing search.

We move fast, but quality matters. You should be comfortable managing multiple pieces of content simultaneously without compromising clarity, accuracy, or creativity.

Responsibilities

- Plan and create content across the full marketing funnel, including website pages, blog posts, landing pages, email campaigns, social media, reports, guides, case studies, and sales enablement assets
- Turn marketing objectives into clear campaign concepts, messaging, content plans, and deliverables
- Help develop and execute integrated campaigns across website, LinkedIn, email, events, partnerships, and other relevant channels
- Create compelling B2B content that makes complex topics such as AI search, GEO, AI visibility, and agentic commerce understandable and commercially relevant
- Own content production from initial idea and research through writing, review, publishing, and distribution
- Work with Opttab's proprietary data and research to create industry reports, insights, benchmarks, and thought-leadership content
- Turn one strong idea or research asset into multiple formats such as articles, social posts, carousels, emails, landing pages, and sales materials
- Create content around Opttab product launches, new features, customer use cases, industry trends, and company announcements
- Support lead-generation campaigns with landing pages, downloadable content, email sequences, and follow-up assets




- Develop customer stories and case studies together with sales and customer-facing teams
- Support webinars, events, partnerships, and industry campaigns with the required messaging and content assets
- Collaborate with designers to brief and produce visual campaign assets, reports, social creatives, and other marketing materials
- Work closely with SEO and growth activities to identify topics and content opportunities that can generate qualified organic traffic
- Help improve Opttab's own visibility across traditional search and AI search platforms
- Maintain a consistent Opttab tone of voice across all content and channels
- Proofread and edit your own work and contribute to maintaining a high quality bar across marketing content
- Maintain the content calendar and ensure campaigns and deliverables are completed on time
- Monitor content and campaign performance and use the results to improve future work
- Stay closely informed about developments in AI, search, marketing technology, SaaS, and the competitive landscape
- Use AI tools intelligently throughout research, content creation, repurposing, and campaign workflows while maintaining strong editorial judgment and originality

If you have

- 3+ years of experience in content marketing, campaign marketing, copywriting, B2B marketing, or a similar role
- Experience creating content for a B2B SaaS, technology, software, or digital product company
- Excellent written English and the ability to write clear, natural, persuasive content
- A portfolio demonstrating strong work across several formats such as articles, web copy, landing pages, social content, email, reports, or campaigns
- Strong understanding of how content supports demand generation and the wider customer journey
- Experience translating technical or complex subjects into content that business audiences can easily understand
- Ability to take a broad campaign idea and turn it into concrete content and deliverables
- Strong research skills and the ability to develop a point of view rather than simply rewriting information found online
- Ability to work on several projects and formats during the same week
- Strong attention to detail and a high standard for writing, formatting, and presentation
- Ability to work independently and take ownership of deadlines and deliverables
- Comfortable receiving feedback, challenging briefs when necessary, and collaborating closely with others




- Curiosity about AI and an interest in understanding how AI is changing search, marketing, commerce, and digital discovery
- Experience working in a fast-moving startup, scale-up, agency, or similarly high-output environment

Nice to have

- Experience in AI, SEO, GEO, martech, analytics, e-commerce, or search technology
- Experience creating research reports, industry indexes, or data-driven content
- Experience with B2B demand-generation campaigns
- Experience writing for marketing leaders, digital teams, e-commerce teams, and enterprise audiences
- Experience with LinkedIn content and founder-led marketing
- Understanding of SEO and organic content strategy
- Familiarity with AI search and Generative Engine Optimization
- Experience with HubSpot or another marketing automation platform
- Experience with WordPress or another CMS
- Experience using tools such as Google Analytics, Search Console, Ahrefs, Semrush, or similar platforms
- Experience briefing designers or producing campaign creative together with design teams

What is Opttab? Opttab is building technology for a fundamental shift in how consumers discover brands, products, and services.

As search moves from traditional search engines toward AI assistants and AI agents, companies need a completely new way to understand whether they are being discovered, recommended, cited, and selected.

Opttab helps businesses understand this new environment and take action to improve their presence across AI platforms.

Our ambition is not simply to participate in the AI visibility category, but to help define it.

That means content plays an important role in how we educate the market, communicate our point of view, generate demand, and establish Opttab as an authority in AI search.

What we offer?

- The opportunity to work in one of the fastest-moving areas of AI and marketing technology
- Significant ownership over the content and campaigns you create
- Direct collaboration with Opttab's founders, marketing, product, sales, and design teams
- Access to unique AI visibility data that can be turned into original research and stories
- The opportunity to help build a global B2B SaaS brand from an early stage
- A fast-moving environment where good ideas can be turned into campaigns quickly
- The opportunity to grow your responsibilities as Opttab and the marketing team scale

We believe B2B technology marketing should be useful, intelligent, interesting, and worth people's attention. If you can turn complex ideas into strong stories and strong stories into campaigns that create measurable business impact, we would love to hear from you.

When applying, please include examples of content or campaigns you have personally created.

📌 Content and Campaigns Specialist (India)
🏢 Opttab
📍 India