Company Description

InsuranceKaralo.com is building the next-generation insurance platform for India, powered by technology, data, and AI. We believe buying insurance should be easy, transparent, personalized, and accessible—not a confusing process filled with jargon, paperwork, and aggressive selling.

InsuranceKaralo.com aims to simplify insurance discovery, comparison, advisory, and purchase for Indian consumers and businesses. We are building an AI-first insurance experience that helps customers understand their needs, discover the right products, compare options, and make better-informed insurance decisions. As India’s insurance market continues to expand, there is a massive opportunity to build a trusted consumer brand at the intersection of Insurance + Technology + AI + Distribution.

We are looking for an entrepreneurial Co-Founder & Chief Marketing Officer who can build the brand and marketing engine from 0 → 1, validate the market, acquire the first customers, establish scalable growth channels, and eventually build InsuranceKaralo.com into a category-defining insurance brand.

Note Before Applying

This role is for InsuranceKaralo.com, an InsurTech/AI company.

This is a 10% equity-based Co-Founder role and does not offer a fixed salary initially.

This is an Individual Contributor (IC) role at the current stage — there is no team management initially.

Apply only if you have strong prior experience in Insurance, InsurTech, FinTech, BFSI, or closely related consumer financial services businesses.

You should have hands-on experience in building marketing, brand, growth, customer acquisition, and GTM from 0 → 1.

We are looking for someone who has owned growth and marketing outcomes, not someone who has only managed agencies or large teams.

You should be comfortable personally running experiments, speaking with customers, building campaigns, creating partnerships, testing acquisition channels, and driving conversions.

You should be willing to roll up your sleeves, meet customers and partners on the ground, validate the market, and build the company's initial growth engine.

Passion for AI, Insurance, FinTech/InsurTech, consumer internet, and startup building is essential.

Entrepreneurial grit, ownership, and the ability to operate with ambiguity are non-negotiable.

Role Description

This is a full-time remote role for a Co-Founder & Chief Marketing Officer (CMO).

As Co-Founder & CMO, you will own the complete 0 → 1 marketing, brand, customer acquisition, growth, and GTM strategy for InsuranceKaralo.com.

You will work closely with the founders to define our target customer, positioning, brand narrative, acquisition strategy, marketing funnel, partnerships, and growth loops.

This is not a traditional CMO role where you simply manage a marketing team.

You will be the first marketing/growth builder.

You will be expected to go from:

Customer discovery → Positioning → Brand → Acquisition → Conversion → Retention → Growth → Scale

You will own the complete marketing and growth funnel and be accountable for measurable business outcomes.

What You'll Do

1. Marketing, Growth & GTM — 0 → 1 → Scale

Define and execute the complete marketing and GTM strategy. Identify target customer segments and build detailed ICPs/personas.

Identify the fastest path from MVP to Product-Market Fit.

Build customer acquisition strategies across digital, offline, partnerships, communities, and referral channels.





Develop scalable inbound and outbound growth engines.

Build repeatable acquisition and growth loops.

Design experiments to identify the highest-performing channels.

Own the complete marketing funnel from awareness to conversion and retention.

Drive traffic, leads, qualified prospects, conversions, and revenue.

Build and continuously optimize CAC, conversion rates, LTV, retention, and payback periods.

1. Brand & Product Marketing

Build InsuranceKaralo.com's brand identity and market positioning. Define the brand narrative, messaging architecture, and communication framework.

Develop compelling value propositions for different customer segments.

Translate complex insurance products into simple, customer-friendly communication.

Build trust and credibility in a category where consumer trust is critical.

Own product marketing strategy and go-to-market launches.

Create compelling campaigns that differentiate InsuranceKaralo.com from traditional insurance distributors and aggregators.

Develop content strategies around insurance education, financial awareness, and consumer empowerment.

1. Own Customer Acquisition & Growth

Build the initial customer acquisition engine from scratch.

Experiment across

Performance marketing

SEO

Content marketing

Social media

Influencer/creator partnerships

Referral programs

Communities

WhatsApp-led growth

Strategic partnerships

Affiliate channels

Offline acquisition

Corporate/B2B partnerships

Insurance ecosystem partnerships

Identify the channels capable of delivering scalable and profitable growth.

Build growth dashboards and track acquisition performance.

Optimize CAC, CPL, conversion rate, retention, LTV, and marketing ROI.

Build referral and word-of-mouth growth mechanisms.

1. Customer & Market Discovery

You will spend significant time directly in the market. Speak with customers to understand insurance buying behavior.

Conduct customer interviews and user research.

Understand customer pain points, objections, trust barriers, and purchase triggers.

Meet insurance agents, brokers, partners, businesses, and distribution networks.

Identify gaps in the existing insurance-buying experience.

Validate assumptions before investing heavily in marketing channels.

Convert customer insights into actionable product, positioning, and marketing improvements.

1. Partnerships & Distribution

Identify and build strategic partnerships that can accelerate customer acquisition. Explore partnerships across fintech, consumer internet, HR platforms, SMEs, employers, communities, financial platforms, and other relevant ecosystems.

Build affiliate and referral partnerships.

Develop channel-partner strategies.

Create scalable distribution models.

Own partnership discussions from prospecting to negotiation and activation.

1. Content & Organic Growth

Build InsuranceKaralo.com authority in insurance and financial protection. Develop a content-led acquisition strategy.

Create educational content that simplifies insurance for Indian consumers.

Build SEO and organic search growth.

Develop social media and community strategies.





Build founder-led and brand-led content engines.

Identify opportunities to make InsuranceKaralo.com a trusted destination for insurance education and discovery.

1. Own Marketing Metrics & Business Outcomes

You will own the marketing and growth scorecard, including:

Customer acquisition

Leads

Qualified leads

Conversion rate

CAC

LTV

LTV:CAC

Marketing ROI

Retention

Referral rate

Organic traffic

Paid acquisition

Funnel velocity

Revenue contribution

Channel-level economics

Customer engagement

NPS The objective is not vanity metrics.

The objective is profitable customer and revenue growth.

1. AI & Marketing Innovation

Explore how AI can transform insurance marketing and customer acquisition. Use AI for personalization, content creation, customer segmentation, lead qualification, campaign optimization, and customer engagement.

Identify opportunities to create differentiated AI-powered customer experiences.

Build marketing systems that can scale efficiently without proportionally scaling headcount.

Stay ahead of emerging AI-driven growth and distribution models.

1. Collaboration & Feedback Loops

Work closely with the founders on company strategy, positioning, and business model. Translate customer feedback into product and marketing insights.

Work with product/technology teams to improve customer journeys and conversion.

Identify product gaps and communicate them to the founding team.

Continuously refine positioning based on real-world market feedback.

Build a tight feedback loop between customers → marketing → product → growth.

What We're Looking For :

10+ years of proven experience in Insurance, InsurTech , FinTech, BFSI, consumer internet, or closely related sectors.

Strong experience in marketing, growth, brand, customer acquisition, and GTM.

Proven track record of building 0 → 1 marketing/growth engines.

Experience launching products/companies and taking them from early traction to meaningful scale.

Strong understanding of the Indian insurance ecosystem and consumer behavior.

Hands-on expertise in performance marketing, organic growth, content, partnerships, brand building, and customer acquisition.

Experience building marketing funnels and growth experiments from scratch.

Strong understanding of metrics such as CAC, LTV, conversion, retention, ROI, and payback.

Experience with consumer-facing businesses is strongly preferred.

Strong communication, storytelling, positioning, and negotiation skills.

Ability to operate independently without a large team or significant resources.

Entrepreneurial mindset with a “build first, figure it out” attitude.

Comfortable with ambiguity, rapid experimentation, and failure/iteration.

Willingness to personally execute rather than only delegate.

Strong passion for Insurance + AI + Technology + Startup Building.

Educational Background

Bachelor's or Master's degree in Marketing, Business, Economics, Finance, Technology, or a related field from an IIT, IIM, or other top-tier university/business school is preferred.

Exceptional entrepreneurial and industry experience may be considered in lieu of educational pedigree.

If you want to become an actual Co-Founder, build something from scratch, take ownership of outcomes, and have meaningful equity in what you build, we'd love to hear from you.

How to Apply

Send your resume to [insert official hiring email] with the subject:

Application — Co-Founder & CMO — InsuranceKaralo.com

📌 Co-Founder (India)
🏢 Insurance karalo.com
📍 India