– Chief Marketing Officer (CMO)

Company: Orlin Apparel Private Limited

Industry: Apparel & Textile / Fashion

Product Category: Women’s Garments, Dresses & Ethnic Wear

Location: Udhna, Surat, Gujarat

Position: Chief Marketing Officer (CMO)

Department: Marketing & Business Development

Reporting To: CEO / Managing Director

Experience: 10–15+ Years in Marketing, preferably in Apparel, Fashion, Textile, Retail or E-commerce

1. Job Purpose

The Chief Marketing Officer (CMO) will be responsible for developing and executing the overall marketing and brand strategy of Orlin Apparel Private Limited . The CMO will drive brand building, sales growth, customer acquisition, digital marketing, e-commerce marketing, market expansion and revenue growth across the company's women’s fashion portfolio. The ideal candidate should have robust experience in women's fashion, dresses, ethnic wear, e-commerce, D2C, marketplaces, social media and performance marketing , with the ability to convert marketing investments into measurable business results.

1. Key ResponsibilitiesA. Marketing Strategy & Business Growth

- Develop and implement the company's overall marketing strategy.
- Create annual, quarterly and monthly marketing plans aligned with business objectives.
- Identify new market opportunities, customer segments and growth channels.
- Develop strategies to increase sales, market share, brand awareness and profitability .
- Monitor competitors, market trends, pricing and customer preferences.
- Build a strong and differentiated market position for Orlin Apparel.

B. Brand Management
- Develop and strengthen the Orlin Apparel brand identity and positioning .
- Create brand guidelines and ensure consistent brand communication.
- Plan seasonal campaigns for festivals, weddings and fashion seasons.
- Develop campaigns around new collections, launches, offers and fashion trends .
- Manage brand image across online and offline channels.
- Ensure all marketing communication reflects the company's brand values.

C. Digital Marketing
- Lead the company's complete digital marketing strategy.




- Manage Google, Meta, YouTube, Instagram and other relevant digital platforms .
- Develop performance marketing strategies for customer acquisition and sales.
- Monitor ROAS, CAC, conversion rate, CTR, CPC, CPM and revenue contribution .
- Plan and optimize paid advertising campaigns.
- Work with agencies and internal teams to improve campaign performance.

D. E-Commerce & Marketplace Marketing
- Develop marketing strategies for the company's e-commerce business.
- Drive sales through the company's website and major marketplaces.
- Improve product visibility, traffic and conversion.
- Develop marketplace-specific promotional strategies.
- Analyse product-wise sales, customer behaviour and campaign performance.
- Coordinate with the e-commerce team for product launches and promotions.

E. Social Media & Content Strategy
- Develop the overall social media strategy for women's fashion.
- Increase brand engagement and follower growth.
- Plan content calendars for Instagram, Facebook, YouTube and other platforms.
- Guide the content, creative and video teams.
- Develop influencer marketing and fashion collaboration strategies.
- Use reels, short videos, UGC and creator collaborations to increase reach and sales.

F. Customer Acquisition & Retention
- Develop customer acquisition strategies across multiple channels.
- Build CRM and customer retention programs.
- Implement remarketing and retargeting campaigns.
- Analyse customer purchasing patterns and lifetime value.
- Develop loyalty and repeat-purchase strategies.
- Improve customer engagement and retention.

G. Fashion & Market Research
- Track fashion and consumer trends in women's dresses and ethnic wear .




- Conduct competitor and market analysis.
- Identify emerging styles, colours, fabrics and product preferences.
- Work closely with the Design, Merchandising and Product Development teams .
- Use customer and sales data to support new product development.

H. Campaign & Product Launch Management
- Plan and execute new collection launches.
- Develop campaign concepts, communication and promotional plans.
- Coordinate with Design, Merchandising, E-commerce, Sales and Production teams.
- Prepare launch calendars and marketing budgets.
- Measure campaign performance and ROI.

I. Influencer & Celebrity Marketing
- Develop influencer and creator marketing programs.
- Identify relevant fashion influencers and content creators.
- Negotiate collaborations and partnerships.
- Track influencer campaign performance and ROI.
- Explore celebrity and fashion personality collaborations where commercially viable.

J. Offline & Trade Marketing
- Develop offline marketing strategies where applicable.
- Support exhibitions, fashion events and trade shows.
- Develop B2B marketing initiatives for distributors, retailers and business partners.
- Create marketing materials for wholesale and institutional customers.
- Support expansion into new geographical markets.

K. Marketing Budget & ROI
- Prepare and manage the annual marketing budget.
- Allocate budgets across digital, social media, influencers, content, branding and other channels.
- Monitor marketing expenditure and return on investment.
- Develop monthly marketing performance reports for management.
- Ensure marketing activities are commercially justified.

L. Team Leadership
- Build and lead a high-performing marketing team.
- Manage Digital Marketing, Social Media, Content, Creative, Influencer and Performance Marketing teams.
- Set KRAs and KPIs for marketing employees.
- Conduct regular performance reviews.
- Develop employee skills through training and mentoring.
- Manage external agencies, consultants and marketing partners.

📌 Chief Marketing Officer (Surat)
🏢 Orlin Apparel
📍 Surat