I'm looking for one person to open India for us. Not assist with it. Open it.

Context first so you can decide whether to keep reading. 1AM is cold coffee in a can - 100% Arabica, zero added sugar, and a lactose free range nobody else in this country is actually making. Nine months of shelf life at ambient. No cold chain, anywhere. Which means we can go where every chilled coffee brand structurally cannot - vending on campus and corporate floors, institutional catering and pantries, highway retail, quick commerce, festive gifting. Cans are already moving in all of those.

So the product works and the channels are proven. What's missing is someone who can go and take them properly.

The shape of the job. North first, because that's where we can service properly - NCR, then Punjab and Chandigarh. Distributors and superstockists appointed the right way, documents signed, stock landed, reorders coming without being chased.

Institutional volume, which is where this can genuinely wins - caterers, contract canteens, vending operators, lounges, corporate sites. Our quick commerce partner held to the numbers they put on paper. And then West and South, and I'd want you thinking about that from month one, not month twelve.

We work on-site, out of New Delhi. When travel is needed you go, and you go without it becoming a conversation. Making sure 1AM is everywhere is the whole job - not part of it, the whole thing - and I need someone who knows how to own that rather than wait to be handed it.





Six years minimum selling food or beverage in India, more is welcome. You can name distributors you opened yourself - opened, not inherited from whoever sat in the chair before you. You've carried a number that mattered and hit it in a quarter that was going badly.

You'll be under pressure here and I'd rather say so than have you discover it in week three. Stock carries dates. Season windows shut whether or not we were ready for them. There will be weeks where four things need you and you pick two and live with it. If pressure makes you slower, you'll hate this. If it makes you sharper, you'll enjoy this more than wherever you are right now.

One filter, and it saves us both a fortnight. If your last few years were spent servicing a network that already existed, this isn't that. There is no network here yet. Building it is the job.

How I'll measure you, from day one. An account is closed when stock is in the godown and the money has landed. Not after a good meeting. Not when someone is very interested.

In return - the map is yours to draw, you report to me, and nothing waits in a queue for approval. A positive call on Monday is live by Thursday. That is worth more at this stage than a title, and if you've been somewhere large you already know why.

CV to [email protected]. Skip the cover letter. Tell me about one account you opened that everyone said wouldn't open, and what it actually took.

📌 Channel Sales Executive (New Delhi)
🏢 AM Foods u0026 Beverages
📍 New Delhi