Job Summary

The Business Analyst- Data Insights (Industry Markets) will play a critical role in analysing and interpreting analysing multi-channel data to provide actionable insights that support strategic decision-making and drive business performance. This individual will work closely with stakeholders within BMC teams to understand business needs and translate them into data-driven solutions.

Key Responsibilities

Requirements Gathering

- Works with business stakeholders to understand their needs and define data and reporting requirements.

- Consulting with multiple industry stakeholders around tagging and tracking of assets.

Insights Strategy

- Collects and interprets data from various sources to identify trends, patterns, and insights.

- Coordinating with multiple stakeholders on pre and post campaign analysis

- Uses tools and techniques to analyse data and produce actionable information.

- Recommends changes to business practices based on data-driven insights.

Project Management

- Manages data-related projects, ensuring they are delivered on time and within budget.

- Collaborate with cross-functional teams, including BMC marketing and product development to ensure alignment and maximize impact.

- Liaising with various stakeholders on new AA implementation requirements.

Continuous Learning and Development

- Stay updated with the latest trends, tools, and technologies in data analytics and business intelligence.

- Stay abreast of industry trends and advancements in marketing analytics, bringing innovative ideas and best practices to the team.





- Continuously improve technical skills and business acumen.

Stakeholder Engagement

- Acts as a liaison between the MI team and BMC Industry Markets teams.

- Communicates complex data concepts and findings in a clear and understandable manner to non-technical business stakeholders.

Compliance and Risk Management

- Ensures that data handling and analysis comply with legal and regulatory requirements.

Skills and attributes for success

- Ability to clearly articulate and transform data into a story.

- Engage in cross team collaboration to drive activations from start to end.

- Eager and fast learner who is willing to expand on core skills.

To qualify for the role, you must have

- Expertise across prominent marketing analytics tools such as Adobe Analytics / Google Analytics, Marketo, Target, Search Console, Sprinklr etc

- Strong proficiency with analytics software and data visualization tools (e.g., Tableau, Power BI).

- Strategic thinker with a customer-centric mindset and a passion for uncovering insights that drive business growth.

- Exceptional analytical, quantitative, and problem-solving skills.

- Demonstrated leadership skills with the ability to drive projects to completion in a fast-paced environment.





- Outstanding communication and interpersonal abilities, with the skill to present complex data in a clear and persuasive manner.

- Excellent understanding of CRM systems and marketing automation platforms.

- Well-developed interpersonal skills and the ability to establish and maintain effective working relationships with peer groups and key internal stakeholders.

- Potential exposure in adoption of Gen AI into marketing activations and process improvements.

Ideally, you ll also have

- Strong understanding of email marketing and CRM systems, plus Marketing Automation

- Experience on PowerApps, SharePoint, Azure, and other planning and automation tools

- Technical expertise regarding data models, database design development, data mining and segmentation techniques

- Demonstrates a robust understanding of social marketing with in-depth knowledge on paid, earned, owned.

Technologies and Tools

- Platforms - Google Ads, LinkedIn, Adobe, Viva Engage , etc

- Analytics - Adobe Analytics

- Project management

- Business Analyisis

- Web Analytics Tools

What we look for

- Ability to think critically, analyze information, and make actionable recommendations.

- Meticulous attention to detail, organized, and strong project management skills

- Ability to work as a part of an agile team

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 CBS - BMC - Enablement - Business Analyst IM - Data And Insights (Kochi)
🏢 EY
📍 Kochi