About Nua

Nua is a digital-first, omnichannel brand reimagining women’s wellness with the full attention it has always deserved – instead of the superficial solutions it has typically received. We serve nearly 20 lakh women and girls each month with Zero Irritation period care, maternity care, skincare, everyday intimate care, and digital tools like our Period Tracker App and SecretKeeper chat.

With a thriving D2C business, we are also the second-largest women’s wellness brand on most Indian e-commerce and quick commerce platforms.

We have innovated around the neglected, overlooked frictions women and girls face in their wellness journeys – the irritations they’ve learned to manage quietly, the problems that others dismiss as ‘just part of being a woman.’ Our guiding philosophy is “Thought Around You,” to ensure we develop wellness products that truly ease your cycle, body, feelings, and life.

Founded in 2017, Nua is fast-growing and profitable, powered by a hardworking, supportive, and diverse team that always puts customers first. If you enjoy a rapid-paced environment, if creative and collaborative problem-solving excites you, and if you’re looking for an opportunity to own true impact, Nua might be the place for you!

About the Role

We are looking for a highly motivated and analytical Category Manager to support the development and execution of category strategies that drive growth, profitability, and market share. The ideal candidate is detail-oriented, data-driven, and passionate about consumer insights, product performance, and brand building.

You’ll work closely with the Marketing, Supply Chain, and Sales teams to ensure seamless planning, performance tracking, and innovation across the product portfolio.

Key Responsibilities:

- End-to-End P&L; Ownership

● Own category-level P&L; including revenue, gross margins,



contribution margins, and bottom-line delivery.

● Drive cost efficiency, pricing strategy, demand forecasting, and inventory planning in partnership with sales, supply chain and finance teams.

● Monitor performance through dashboards and use data-driven insights to steer business decisions.

- Category & Business Strategy

● Define and execute long-term category strategy aligned with consumer needs, brand positioning, and business goals.

● Chalk out the communication and media strategy for the portfolio to deliver on annual business and brand objectives.

● Identify whitespace opportunities and develop the product roadmap for new launches and innovations.

● Build annual operating plans (AOPs) with clear volume, value, and channel targets.

- 4Ps Ownership (Product, Price, Place, Promotion)

● Lead product strategy including concept creation, packaging decisions, claims, and consumer value propositions.

● Develop pricing models that balance competitiveness and profitability.

● Identify the right distribution mix across D2C, marketplaces, and offline retail.

● Craft and oversee integrated marketing campaigns to drive awareness, acquisition, and loyalty.

- Consumer & Market Understanding

● Deeply understand the female wellness landscape, category trends, and consumer motivations.

● Lead consumer research, competition benchmarking, and opportunity mapping.





● Drive a consumer-first culture across the team and product pipeline.

- Commercial & Business Acumen

● Bring strong strategic thinking with the ability to translate insights into actionable business decisions.

● Evaluate business performance through KPIs such as mind share, SoV, CAC, repeat rates, retention metrics, RoAS and category margins.

● Continuously optimize the category’s financial health through levers such as portfolio mix, pricing, promotions, and operational efficiencies.

- Leadership & Cross-Functional Stakeholder Management

● Influence and collaborate with senior leaders across NPD, Sales, Marketing, Supply Chain and Finance.

● Align leadership teams on category priorities, resource allocation, and growth initiatives.

● Manage and mentor high-performing direct and cross-functional teams to drive execution.

Preferred Qualifications:

Education & Experience

- Bachelor’s degree in Business, Marketing, Economics, or a related field.
- MBA preferred.
- 5-7 years of experience in category management preferably in the skin care or cosmetics space (Beauty, Ecommerce or D2C experience preferred).
- Experience in conceptualising and building a product/portfolio from 0 to 1 and scaling it from 1 to 10.

Skills & Competencies
- Strong analytical and problem-solving skills; proficiency in Excel and data visualization tools.
- Strong understanding of P&L; management, pricing, and consumer behavior.
- High ownership, execution intensity, and comfort operating in a fast-growing environment.
- An entrepreneurial mindset and enthusiasm for building brands and products consumers love.
- Excellent communication and cross-functional collaboration skills.
- Detail-oriented with the ability to multitask and manage timelines.

Location: Wadala, Mumbai. On-site.

📌 Category Manager (Mumbai)
🏢 Nua
📍 Mumbai