Company Description Inly Digital – Bharat’s Money Lens is a financial intelligence platform that turns everyday SMS and transaction data into clear, actionable insights. It automatically categorizes spending across bills, UPI payments, subscriptions, and essential expenses, giving users a comprehensive view of their money flows. Through real-time tracking, spend analytics, and intuitive visual summaries, the platform helps individuals identify patterns, cut unnecessary costs, and improve financial discipline.

Inly Digital focuses on making personal finance easy and accessible, reducing manual effort while empowering users to make informed decisions about their money.

We are looking for a performance-driven Campaign Delivery Manager to manage the end-to-end execution, optimisation and delivery of digital advertising campaigns. The ideal candidate should have hands-on experience in performance marketing, affiliate marketing or AdTech campaign operations and should be comfortable working with clients, publishers, internal teams and campaign data.

? Location: Bengaluru

? Experience: 4–7 years

? Employment Type: Full-time

? Work Mode: On-site / Hybrid

Key Responsibilities

- Manage digital advertising campaigns from setup and launch through optimisation, delivery and closure.
- Ensure campaigns meet agreed targets for volume, revenue, conversions, quality, timelines and profitability.
- Coordinate with sales, account management, publisher, creative, technology and finance teams.
- Monitor campaign performance across metrics such as impressions, clicks, CTR, conversions, CVR, CPA, CPL, CPI, ROAS and revenue.
- Identify delivery gaps and implement corrective actions promptly.
- Optimise campaigns based on publisher, placement, geography, device, audience and creative performance.




- Manage campaign pacing, budgets, caps, targeting rules and tracking configurations.
- Validate tracking links, pixels, postbacks, macros and attribution parameters before campaign launch.
- Troubleshoot discrepancies related to tracking, attribution, reporting and conversions.
- Maintain campaign dashboards and share periodic performance reports with stakeholders.
- Work closely with publishers and media partners to scale successful campaigns.
- Monitor traffic quality, fraud indicators, rejection rates and compliance requirements.
- Ensure accurate campaign reconciliation and support billing activities.
- Maintain robust communication with clients and provide proactive campaign updates.

Requirements

- 4–7 years of experience in campaign management, campaign delivery, affiliate marketing, performance marketing or AdTech operations.
- Strong understanding of CPL, CPA, CPI, CPS, CPC and CPM campaign models.
- Practical experience with tracking platforms, affiliate platforms, ad servers or mobile measurement platforms.
- Strong analytical skills and proficiency in Excel or Google Sheets.
- Ability to interpret campaign data and make quick optimisation decisions.
- Experience handling multiple campaigns and stakeholders simultaneously.
- Excellent communication, coordination and problem-solving skills.
- Understanding of attribution, postbacks, pixels, APIs and tracking parameters.
- Experience with platforms such as Trackier, AppsFlyer, Adjust, Singular, Branch or similar tools will be an advantage.
- Familiarity with SQL, dashboards or reporting tools will be an added advantage.

What We’re Looking For

Someone who takes complete ownership of campaign delivery, catches issues before they escalate and can balance volume, quality, timelines and profitability.

📌 Campaign Delivery Manager (Bengaluru)
🏢 Inly Digital
📍 Bengaluru