Role & responsibilities

Go-to-Market Strategy & Demand Generation

- Own and execute GTM strategy across TOFU/MOFU/BOFU funnel stages, aligning marketing programs with sales and revenue targets
- Design and run integrated ABM programs across priority accounts and verticals (BFSI, insurance, capital markets)
- Drive MQL-to-SQL conversion, pipeline contribution, and marketing-sourced revenue against defined targets
- Manage marketing automation and CRM stack (HubSpot, Salesforce, Marketo, Pardot, 6Sense, Demandbase or equivalent) to optimize funnel performance

Preferred candidate profile

- 15+ years of B2B marketing experience, with significant exposure to enterprise technology, IT services, or digital transformation organizations
- Proven track record of managing multi-million-dollar marketing budgets and delivering measurable ROI




- Solid experience in analyst relations, ABM, demand generation, and full-funnel marketing strategy
- Experience managing and scaling marketing teams
- Hands-on expertise with marketing technology: CRM (Salesforce, HubSpot, MS Dynamics), campaign automation (HubSpot, Outreach, Marketo, Pardot), intent/enrichment tools (ZoomInfo, LinkedIn Navigator), and analytics (Power BI, Excel)
- Global market exposure (US, APAC, EMEA) strongly preferred, ideally within banking, insurance, or capital markets-focused technology firms
- Excellent stakeholder management and executive communication skills
- MBA or PG diploma in Marketing/Business Management preferred

📌 Business Marketing Head (Mumbai)
🏢 Nusummit Technologies
📍 Mumbai