Company: Maatya Advisory Services Pvt. Ltd.

Location: Delhi / Hybrid

Experience: 3 years preferred

Employment Type: Full-time

Target Markets: USA & UK

About Maatya

Maatya is a technology-enabled business support and digital services company helping international businesses and agencies with Virtual Assistance, Digital Marketing, GoHighLevel, Automation, Bookkeeping, SEO, Social Media and Operations Support.

We are looking for a highly proactive Business Growth & Partnerships Manager who can help us generate qualified opportunities, build relationships, support client acquisition and develop strategic partnerships in the US and UK markets.

This is a hands-on growth role. We are looking for someone who enjoys finding opportunities, starting conversations, building relationships and turning them into business.

The Role

As the Business Growth & Partnerships Manager, you will be responsible for building Maatya's pipeline through multiple channels including Upwork, LinkedIn, cold outreach, partnerships, referrals, influencers and other business development opportunities.

You will work closely with the leadership team to identify opportunities, communicate with prospects and partners, coordinate proposals and help move qualified prospects toward becoming Maatya clients.

You will also contribute to Maatya's positioning and branding by identifying opportunities for collaborations, partnerships, content and visibility in international markets.

Key Responsibilities1. Client Acquisition & Business Development

- Identify and generate new business opportunities in the US and UK.
- Research potential clients, agencies, coaches, consultants and service businesses.
- Build and maintain a healthy sales pipeline.
- Initiate conversations through email, LinkedIn, Upwork and other relevant channels.
- Understand prospect requirements and communicate Maatya's solutions effectively.
- Qualify leads and coordinate discovery/closing calls with the leadership team.
- Follow up consistently with prospects and move opportunities through the pipeline.
- Maintain accurate records of leads, conversations, proposals and follow-ups in CRM.

2. Upwork Business Development

- Search for relevant and high-quality projects on Upwork.
- Identify opportunities aligned with Maatya's capabilities and ideal clients.
- Create personalized, compelling proposals.
- Manage Upwork communication and follow-ups.
- Coordinate with the delivery team to prepare proposals, portfolios and estimates.
- Track proposal performance, interviews, conversions and revenue generated from Upwork.

3. LinkedIn & Cold Outreach

- Build targeted prospect lists.
- Conduct personalized LinkedIn outreach.
- Develop and execute cold email campaigns.
- Research decision-makers and understand their businesses before approaching them.
- Test different messaging, offers and outreach strategies.
- Track response rates, meetings booked and conversions.
- Continuously improve outreach based on campaign data.

4. Partnerships

- Identify potential strategic partners in the US, UK and other international markets.
- Build relationships with digital marketing agencies, consultants, freelancers,



technology providers and complementary service businesses.
- Explore white-label, referral and fulfillment partnerships.
- Communicate with existing and potential Maatya partners.
- Coordinate partnership discussions and follow-ups.
- Identify opportunities where Maatya can become the backend delivery partner for another business.

5. Influencer & UGC Collaborations

- Identify relevant creators, influencers and industry professionals.
- Research potential UGC creators and content partners.
- Initiate collaboration conversations.
- Negotiate and coordinate basic collaboration requirements.
- Manage communication and follow-ups with creators and influencers.
- Explore opportunities to use UGC and partnerships to increase Maatya's visibility and credibility.

6. Branding & Market Presence

- Support Maatya's positioning in international markets.
- Identify opportunities for collaborations, podcasts, webinars, guest appearances and industry communities.
- Assist in developing marketing campaigns and brand initiatives.
- Provide market feedback based on conversations with prospects and partners.
- Help identify what messaging, offers and content resonate with US/UK businesses.
- Work with the internal marketing team to turn business-development insights into content and campaigns.

7. Client Closing Support

- Participate in discovery and sales calls when required.
- Prepare prospect information before calls.
- Understand the client's problem, requirements and potential solution.
- Coordinate proposals and pricing with the leadership team.
- Follow up after meetings.
- Help overcome objections and move qualified opportunities toward closure.
- Maintain a professional and consultative communication style.

Ideal Candidate

We are looking for someone who has already worked with international clients and understands how business is conducted with US and UK companies.

You should ideally have

- 3 years of experience in business development, client acquisition, account management, sales, partnerships or agency growth.
- Previous experience working with US and/or UK clients.
- Experience working in a digital marketing agency, VA agency, IT/services company, consulting company or similar service business.
- Experience with Upwork and LinkedIn outreach.
- Strong written and verbal English communication.
- Confidence communicating with international business owners and decision-makers.
- Ability to understand client problems and communicate solutions.
- Strong research and prospecting skills.
- Ability to build genuine professional relationships.
- Strong follow-up discipline.
- Comfort working with CRM systems and spreadsheets.
- Basic understanding of digital marketing, websites, CRM, automation, social media or business operations.

Strongly Preferred





Candidates with experience in any of the following will have an advantage:

- Selling or representing agency services.
- Selling to digital marketing agencies.
- White-label agency partnerships.
- GoHighLevel / CRM services.
- Virtual assistant services.
- Digital marketing services.
- Lead generation.
- Upwork freelancing.
- LinkedIn prospecting.
- Influencer/UGC collaborations.
- International B2B sales.

What We Are NOT Looking For

We are not looking for someone who only sends generic cold messages.

We want someone who can:

Research → Understand → Personalize → Start conversations → Build relationships → Qualify → Follow up → Create opportunities → Help close business.

You should be comfortable taking ownership rather than waiting for instructions for every activity.

Key Performance Indicators (KPIs)

Your performance will primarily be measured by quality and business outcomes, not simply the number of messages sent.

Pipeline & Lead Generation

- Qualified leads generated per month
- Qualified meetings booked
- New opportunities created
- Outreach response rate
- Follow-up completion rate

Upwork

- Relevant proposals submitted
- Interviews generated
- Proposal-to-interview conversion
- Interview-to-client conversion
- Revenue generated through Upwork

Partnerships

- New strategic partnerships initiated
- Partnership meetings
- Referral opportunities
- White-label opportunities
- Revenue generated through partnerships

Business Growth

- New clients acquired
- Revenue generated
- Conversion rate
- Pipeline value
- Cost/time efficiency of acquisition channels

Tools You May Work With

- GoHighLevel
- LinkedIn
- Upwork
- Google Workspace
- CRM
- Email outreach platforms
- Canva
- Google Sheets
- Slack / communication tools
- AI tools for research and personalization

Why Join Maatya?

- Work directly with an international-facing business.
- Work with clients and partners across the US and UK.
- Opportunity to take ownership of Maatya's growth channels.
- Exposure to multiple areas including business development, partnerships, branding and international client acquisition.
- Opportunity to grow into a senior Growth / Business Development / Partnerships leadership role.

Candidate Profile

You may be a outstanding fit if:

You have worked with international clients before, understand how agencies and service businesses operate, are confident speaking with business owners, enjoy networking and outreach, and want a role where your work directly contributes to company growth.

If you are someone who says:

“Give me a market, an offer and the right tools, and I'll figure out how to create conversations and opportunities.”

—we would like to meet you.

How to Apply

Please share

- Your updated CV.
- A brief summary of your experience with US/UK clients.
- Your experience with Upwork and/or LinkedIn outreach.
- Examples of business you have generated or helped acquire.
- Your current/expected salary.
- One example of a successful client acquisition or partnership you personally initiated

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Business Growth & Partnerships Manager – US/UK Markets (Shahdara)
🏢 Matya Advisory Services Pvt
📍 Shahdara