As a Business Development Specialist , you will be responsible for identifying, qualifying, and nurturing potential customers for our SaaS offerings. You will play a crucial role in scaling our customer acquisition engine by generating high-quality leads through research, outbound communication, and digital strategies. This is a highly cooperative role working closely with marketing, sales, and product teams.

Key Responsibilities

- Conduct market research to identify and segment potential customers based on industry, geography, and business needs.
- Use tools like LinkedIn, Apollo.ai, ZoomInfo, Lusha, and others to build prospect lists.
- Launch and manage outbound email, LinkedIn, and cold call campaigns to generate interest and set qualified appointments.
- Maintain and update CRM (e.g., HubSpot, Salesforce) with accurate lead data and activity logs.
- Collaborate with the marketing team to optimize messaging, personas, and campaign effectiveness.
- Monitor lead quality, response rates, and pipeline performance to continuously improve lead generation efforts.
- Qualify inbound leads via email, chat, and phone to ensure fit before passing to the sales team.
- A/B test messaging and subject lines to improve open and conversion rates.

Compensation : 5-6 LPA

Requirements

- 1+ years of experience in B2B SaaS lead generation or sales development roles.
- Proven track record of achieving or exceeding lead generation targets.
- Proficiency with CRM tools,



sales engagement platforms, and lead generation databases.
- Excellent written and verbal communication skills.
- Strong research and analytical skills with attention to detail.
- Self-starter with the ability to work independently and in a fast-paced environment.

Preferred Qualifications:
- Experience in SaaS, tech, or startup environments.
- Familiarity with ICP (Ideal Customer Profile) development and persona-based outreach.
- Basic understanding of SEO, content marketing, or digital ads as it relates to lead gen.

Company Description At Mergekart, we’re redefining how modern sellers scale their online business. We are a multichannel e-commerce enabler built to simplify how you list, sync, and manage products across platforms like eBay, Shopify, Amazon, Walmart, and more — all from a single dashboard. Whether you're an individual creator or a growing brand, we eliminate the chaos of scattered operations with streamlined tools for:

· Bulk listing automation

· Inventory synchronization

· Order management

· Custom storefront setup

· Real-time insights & data intelligence

· Backed by a team that understands both the technology and the hustle behind e-commerce, we’re here to help you sell smarter, faster, and everywhere.

From listing to logistics — we handle the tech, so you can focus on growth.

Let’s merge your business with success.

📌 Business Development Specialist (Remote) (India)
🏢 Merge Kart
📍 India