Business Development Director / Senior Manager

SAP S/4HANA Transformation Services - Middle East

ROLE MANDATE Build the Middle East SAP transformation business through new-client acquisition, strategic account expansion, and trusted executive relationships.

Location Middle East, with flexibility across GCC markets

Travel Frequent regional travel and onsite customer presence as business needs require

Experience level 12+ years overall, including significant SAP business development, consulting, sales, or client engagement experience

Role orientation Customer-facing growth leader with an entrepreneurial and aspirational mindset

Role Summary

We are seeking a highly motivated and entrepreneurial Business Development Leader to accelerate growth across the Middle East. The role requires a customer-facing professional with proven exposure to large SAP S/4HANA transformation programs and the ambition to build a scalable regional business. The successful candidate will identify and shape opportunities, influence C-level stakeholders, expand strategic accounts, and position the organization as a trusted transformation partner.

Key Responsibilities

Business Growth and Sales Leadership

Develop and execute the regional growth plan; identify, qualify, and pursue new SAP transformation opportunities; build a healthy pipeline across SAP S/4HANA, RISE with SAP, Cloud ERP, AMS, and adjacent digital services; and drive new-logo acquisition and account growth.

Customer and Executive Engagement

Build trusted relationships with CIOs, CFOs, CTOs, business leaders, and other decision-makers. Lead executive conversations, discovery sessions, value workshops, proposal presentations, and strategic account discussions.

SAP Transformation Advisory

Understand customers' business priorities and translate them into transformation opportunities. Use experience from large S/4HANA programs to support transformation roadmaps, business cases, solution positioning, and value propositions.

Opportunity Pursuit and Deal Closure





Lead opportunity qualification, RFP responses, proposals, and pursuit governance. Collaborate with solution architects, consulting, delivery, commercial, finance, and legal teams to develop compelling and commercially sound proposals.

Account Expansion and Market Development

Drive account mining, cross-selling, and upselling. Track market and industry trends, represent the organization at relevant events, and build productive relationships with SAP, hyperscalers, and alliance partners.

Onsite Presence and Regional Coverage

Maintain a strong onsite customer presence across the Middle East. Travel regularly for customer meetings, executive workshops, industry events, proposal discussions, steering sessions, and critical pursuits. Be comfortable working from customer locations for extended periods when required.

Required Experience And Qualifications Must Have

12+ years of experience in SAP consulting, sales, business development, or client engagement; at least 5 years supporting or selling large SAP transformation programs; strong exposure to S/4HANA greenfield, brownfield, selective transformation, or RISE with SAP engagements; proven executive stakeholder management; experience in the Middle East or GCC market; and strong commercial and negotiation capability.

Preferred Experience in industries such as Oil and Gas, Utilities, Manufacturing, Retail, Government, or Public Sector; understanding of SAP BTP, Cloud, Analytics, Data Migration, and enterprise integration; and experience working with SAP and strategic technology partners.

Core Competencies

Commercial Leadership

Strategic selling,



opportunity qualification, negotiation, deal shaping, account planning, and revenue ownership.

Client Leadership

Executive presence, consultative engagement, relationship building, cross-cultural communication, and trusted-advisor capability.

Transformation Acumen

Understanding of SAP-enabled business transformation, S/4HANA deployment approaches, program risks, value articulation, and large-deal solutioning.

Growth Mindset

Entrepreneurial drive, resilience, market-building ambition, collaboration, adaptability, and willingness to take ownership.

Success Measures

Business Outcomes

Revenue achievement, qualified pipeline growth, conversion, current-logo acquisition, account expansion, customer retention, partner-led opportunity creation, and contribution to the regional growth strategy.

Travel and Mobility Requirement

Essential requirement: The candidate must be keen to travel frequently across the Middle East and be available to work onsite at customer locations as and when required. The individual should be adaptable to diverse cultural and business environments and able to support time-sensitive pursuits and executive engagements in person.

Ideal Candidate Profile A commercially driven and well-networked SAP transformation professional who combines knowledge of large S/4HANA programs with a passion for customer engagement and business expansion. The individual should have strong executive presence, be energized by opening new markets and accounts, and aspire to progress into broader regional sales and business leadership responsibilities.

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📌 Business Development - Senior Manager (Hyderabad)
🏢 NTT DATA Business Solutions
📍 Hyderabad