Company Description MAITYS is one of India’s fastest-growing tech-enabled elder care organizations, focused on transforming how families support their ageing parents. Through the MAITYS ElderTech App, families can quickly access a wide range of services such as medical care, nursing, physiotherapy, diagnostics, emergency support, and companionship.

The organization’s mission is to make elder care affordable, accessible, and available to every household, using a Pay Per Use model alongside flexible annual care packages. With a presence in 50+ cities, over 30,000 users, and plans to expand to 200 cities by March 2027, MAITYS is building a technology-led elder care ecosystem. Guided by the vision “Har Ghar MAITYS,” the team works to ensure that every family can find suitable elder care solutions.

Role Description This part-time, in office Business Development Manager role is based in Kolkata. The position involves identifying and developing new business opportunities, including partnerships with hospitals, clinics, resident welfare associations, and community organizations to expand MAITYS’ elder care services. The role includes meeting prospective clients, presenting MAITYS solutions, negotiating commercial terms, and closing agreements.

The Business Development

Manager will track market trends, gather customer feedback, and collaborate with internal teams to refine offerings and support local campaigns, events, and outreach initiatives. The role also requires regular reporting on sales performance, pipeline status, and growth opportunities within the Kolkata region.

Qualifications

- Proven experience in business development, sales, or partnership management, preferably in healthcare, elder care, or technology-enabled services.
- Strong relationship-building and stakeholder management skills, with the ability to engage hospitals, clinics, community groups, and local influencers.
- Solid communication and presentation skills,



with the ability to explain services clearly, handle objections, and negotiate win-win agreements.
- Ability to analyze local market dynamics, identify growth opportunities, and maintain a structured sales pipeline and reporting process.
- Comfort with using digital tools, mobile apps, and CRM systems to manage leads, track interactions, and report outcomes.
- High level of empathy and alignment with MAITYS’ mission of improving elder care access and affordability in India.
- Bachelor’s degree in Business, Marketing, Healthcare Management, or a related field is preferred.

Willingness to travel locally within the city for meetings, events, and outreach activities.Job Summary: The Business Development Manager (BDM) will be responsible for driving revenue growth through direct package sales, developing strategic partnerships, and executing marketing and promotional activities for MAITYS Elder Care services. The role involves identifying potential customers, generating leads, and converting them into long-term clients while strengthening the brand presence in the market.

Key Responsibilities

1. Business Development:

· Identify and develop new business opportunities in the elder care and home healthcare segment · Build and maintain relationships with hospitals, doctors, clinics, and referral partners

· Develop strategic tie-ups with corporates, societies, and institutions

· Conduct market research to identify potential areas for expansion

1. Direct Package Sales:

· Promote and sell elder care service packages directly to prospective customers · Handle end-to-end sales cycle from lead generation to closure

· Conduct client meetings, presentations, and service demonstrations

· Achieve monthly and quarterly sales targets

1. Marketing Activities:

· Plan and execute local marketing campaigns to generate leads · Coordinate with digital marketing teams for online promotions

· Participate in community outreach programs and awareness drives

· Monitor competitor activities and suggest strategies accordingly

📌 Business development manager Pune
🏢 Maitys
📍 Pune