Company: 2050 Healthcare

Department: Business Development – Rehabilitation Centre/ Homecare

Designation: Business Development Manager (BD)

Location: Lucknow, Uttar Pradesh

Experience: 2–7 Years

Employment Type: Full-Time

Job Summary

2050 Healthcare is seeking an experienced and result-oriented Business Development Manager to drive patient acquisition and business growth for its Rehabilitation Centre in Lucknow. The individual will be responsible for increasing IPD (In-Patient Department) , OPD (Out-Patient Department) & Homecare admissions by building a solid referral network, developing strategic partnerships, and promoting rehabilitation services among healthcare stakeholders.

The role requires a proactive professional who can generate patient referrals, enhance brand visibility, and achieve business targets through effective relationship management and market development initiatives.

Key Responsibilities

Business Development & Patient Acquisition

Drive monthly IPD and OPD & Homecare patient acquisition targets.

Develop and execute business strategies to increase occupancy and patient footfall.

Identify new business opportunities to expand rehabilitation & Hommecare services.

Build sustainable referral channels to generate patient admissions.

Referral Network Development

Develop and maintain relationships with:

Hospitals and nursing homes

Orthopaedic surgeons

Neurologists and neurosurgeons

Physiotherapists

General physicians

Critical care specialists

Discharge coordinators

Home healthcare providers

Insurance companies and TPAs

NGOs and senior citizen associations

IPD Business Development

Increase rehabilitation centre bed occupancy.

Generate referrals for post-surgery, stroke, spinal cord injury, trauma, and long-term rehabilitation patients.





Coordinate with hospitals for patient transfers and continuity of care.

Ensure a seamless transition from hospital discharge to rehabilitation admission.

OPD Business Development

Increase walk-in consultations and therapy sessions.

Promote physiotherapy, occupational therapy, speech therapy, psychological counselling, and rehabilitation programs.

Conduct awareness programs to educate communities about rehabilitation services.

Build recurring patient engagement programs.

Corporate & Community Outreach

Establish partnerships with corporates, educational institutions, residential communities, and NGOs.

Organize health camps, rehabilitation awareness programs, and wellness sessions.

Promote preventive and recovery-focused healthcare programs.

Marketing & Brand Promotion

Execute local marketing initiatives to improve brand awareness.

Coordinate with digital marketing teams for lead generation campaigns.

Represent 2050 Healthcare at conferences, healthcare events, and networking forums.

Stakeholder Management

Work closely with

Centre Head

Operations Team

Clinical Team

Marketing Team

Homecare Team

Corporate Leadership Team

Reporting & MIS

Maintain daily patient lead trackers.

Monitor referral conversion rates.

Prepare weekly and monthly business performance reports.

Present market insights and growth opportunities to management.

Eligibility Criteria

Education

Bachelor's degree in Business Administration, Marketing, Healthcare Management, or related field.

MBA (Marketing/Healthcare Management) preferred.

Experience

2–7 years of experience in healthcare business development, hospital marketing, rehabilitation services, or home healthcare.

Experience in handling IPD and OPD & Homecare business generation is mandatory.

Pay: ₹18,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Business Development- Manager/Executive (Lucknow)
🏢 2050 Healthcare
📍 Lucknow