Role Overview The Business Development Manager (BDM) will be responsible for driving primary sales growth, strengthening and expanding the dealer network, managing ISDs, ensuring brand visibility, and achieving sales targets across Kottayam, Pathanamthitta, and Idukki. This role requires a mature sales professional with strong market knowledge, dealer relationships, and execution capability in Central Kerala markets.

Key Responsibilities

1. Dealer Management & Market Development

- Manage and grow the authorized dealer network across assigned districts.
- Build strong, long-term relationships with key dealers to ensure sustained business growth.
- Identify potential new dealers, assess market opportunities, and support dealer onboarding.
- Conduct regular dealer reviews covering sales, stock, schemes, and market feedback.

2. Primary Sales Handling

- Drive monthly, quarterly, and annual primary sales targets as per company objectives.
- Ensure timely order generation, order follow-ups, and billing coordination.
- Monitor dealer-wise stock, sell-through, and ageing to avoid overstocking.
- Coordinate with accounts for payment collections, outstanding control, and credit compliance.

3. ISD (In-Store Demonstrator) Management

- Recruit, deploy, train, and manage ISDs at dealer counters.
- Ensure ISD attendance, discipline, grooming standards, and productivity.
- Track counter-level lead generation, conversion ratios, and sales closures.
- Conduct periodic reviews and take corrective actions to improve counter performance.

4. Display & Brand Visibility Monitoring

- Ensure implementation and maintenance of FrankeFaber display standards at dealer showrooms.
- Monitor installation and upkeep of display units, mock kitchens,



and branding elements.
- Ensure availability of updated POS materials, catalogues, and price lists.
- Coordinate with dealers for display upgrades and new launch visibility.

5. Sales Planning & Target Achievement

- Prepare monthly and quarterly sales plans for each district and dealer.
- Analyze sales performance, market trends, and competitor activities.
- Implement focused action plans to improve underperforming dealers or territories.
- Ensure achievement of volume, value, and product mix targets.

6. Product Training & Dealer Counter Enablement

- Conduct regular product training programs for dealer staff and ISDs.
- Train teams on product USPs, pricing, comparisons, and installation advantages.
- Support dealers during product demonstrations and high-value customer closures.
- Act as a product expert and brand ambassador in the assigned markets.

7. Market Intelligence & Reporting

- Collect and share market intelligence on competitors, pricing, schemes, and new launches.
- Submit daily activity reports, weekly reviews, and monthly sales MIS.
- Provide feedback to management on market challenges and growth opportunities.

Desired Candidate Profile

- Education: Graduate / Post Graduate (MBA – Marketing preferred)

- Experience:
- 5–9 years of experience in Dealer Management / B2B Sales
- Prior exposure to kitchen appliances, white goods, sanitary ware, building materials, paints, or allied categories preferred
- Skills & Competencies:
- Robust dealer handling and negotiation skills
- Proven primary sales track record
- Experience in ISD management and counter sales
- Strong planning, execution, and analytical abilities
- Excellent communication and training skills

📌 Business Development Manager( Dealer Management) (Kottayam)
🏢 Bestsellers Cochin
📍 Kottayam