PAL FROZEN FOODS

BUSINESS DEVELOPMENT EXECUTIVE (BDE)

Position: Business Development Executive (BDE)

Department: Sales & Business Development

Headquarters: Chandigarh / Ludhiana

Experience: 3+ Years

Industry: Frozen Foods / Food & FMCG

JOB SUMMARY

Pal Frozen Foods is looking for a Business Development Executive (BDE) to drive market expansion and strengthen the company's distributor and channel network across the assigned territory. The role will focus on identifying new distributors, developing uncovered markets, expanding product reach, and increasing sales of frozen food products. The candidate should have robust knowledge of Chandigarh/Ludhiana and surrounding markets, along with relevant experience in the frozen food, FMCG, food products, dairy, or related industry.

KEY RESPONSIBILITIES

- Identify and onboard new distributors/dealers in uncovered and potential markets.
- Explore new territories and identify opportunities for Pal Frozen Foods product launches and market expansion.
- Develop and maintain strong relationships with distributors, dealers, retailers, and institutional customers.
- Conduct regular market visits to assess market potential, competition, product demand, pricing, and customer requirements.
- Expand distribution and ensure effective product availability and market coverage.
- Support distributors in achieving sales targets and improving product movement.
- Identify new business opportunities across retail, wholesale, HoReCa,



and institutional channels, as applicable.
- Monitor competitor activities, pricing, promotions, and market trends.
- Coordinate with internal teams for order processing, product availability, dispatch, and distributor requirements.
- Ensure regular follow-up with existing and prospective channel partners.
- Submit daily market visit and work reports to the immediate reporting manager.
- Achieve assigned sales, distribution, market expansion, and new distributor acquisition targets.

KEY REQUIREMENTS

- 3+ years of relevant sales/business development experience, preferably in Frozen Foods, FMCG, Dairy, Food Products, or a related industry.
- Strong geographical knowledge of Chandigarh/Ludhiana and nearby markets.
- Existing knowledge/network of distributors, dealers, retailers, and local markets will be preferred.
- Proven ability to identify and onboard new distributors and develop territories.
- Good understanding of FMCG/frozen food distribution and channel sales.
- Basic computer knowledge is mandatory.
- Strong communication, negotiation, relationship management, and sales skills.
- Willingness to undertake regular field travel within the assigned territory.
- Self-driven, target-oriented, and capable of working independently.

Preference: Candidates who are based out of Chandigarh or Ludhiana and have strong knowledge of the local and surrounding markets will be preferred.

📌 Business Development Executive (Ludhiana)
🏢 PAL Frozen Foods
📍 Ludhiana