IP & Content Sales – Times Influence

Location: NCR / Mumbai

Experience: 2–8 Years

Function: Revenue | Branded Content | Intellectual Properties | Partnerships

About Times Influence

Times Influence is the influencer and branded-content arm of the Times ecosystem, bringing together the power of media, creators, culture, communities and brands to build high-impact consumer experiences. We create and commercialize content-led IPs, creator-led campaigns, branded entertainment and integrated brand experiences that go beyond traditional advertising.

We are looking for a dynamic and commercially driven professional to join our IP & Content Sales team and play a key role in building the next generation of content-led revenue opportunities.

The Opportunity

This is an opportunity for someone who understands that excellent content can become a powerful business proposition. The role will involve identifying brands and business opportunities, developing compelling content/IP propositions, and taking them to market to create high-value partnerships. You will work at the intersection of content, brands, creators, entertainment, culture and revenue, partnering with internal content teams as well as senior stakeholders across leading brands and agencies.

Key Responsibilities

1. IP & Content Monetization

- Drive monetization of existing and recent content IPs across Times Influence.
- Identify opportunities to create scalable, differentiated and commercially viable IPs.
- Develop innovative brand integration opportunities around content properties, events, creator ecosystems and cultural platforms.
- Translate content ideas into strong commercial propositions for brands.

1. Sales & Business Development

- Own the end-to-end sales cycle—from prospect identification and pitching to negotiation and closure.
- Identify high-potential brands and categories for IP sponsorships,



content partnerships and integrated campaigns.
- Deliver revenue targets through new business acquisition as well as existing client relationships.

1. Solution Selling

- Understand client business objectives and create customized content-led solutions.
- Develop compelling presentations, pitches and proposals demonstrating the business value of Times Influence's IPs and content ecosystem.
- Work closely with creative, content, strategy, production and account teams to create integrated solutions.
- Present ideas that combine brand objectives + audience relevance + content innovation + commercial impact.

1. Partnership Development

- Build strategic partnerships with brands, agencies, creators, platforms and relevant ecosystem partners.
- Explore opportunities across categories such as FMCG, Consumer Tech, Auto, BFSI, Fashion, Lifestyle, E-commerce, Entertainment, Education, Travel and Youth-focused brands.
- Develop long-term relationships that can translate into repeat business and larger partnerships.

1. Market & Opportunity Development

- Stay abreast of emerging trends across influencer marketing, branded content, digital media, entertainment and consumer culture.
- Identify emerging audience trends and convert them into potential content/IP opportunities.
- Track competitive offerings and market developments to ensure Times Influence remains differentiated and commercially relevant.

Desirable Candidate:
- 2–8 years of experience in branded content sales, media sales, digital sales, influencer marketing, content partnerships, IP monetization, agency business development or a related domain.
- Strong understanding of the advertising, media, digital content and brand ecosystem.
- Proven ability to identify business opportunities and convert them into revenue.
- Strong consultative selling and solution-selling capabilities.
- Excellent communication, presentation and negotiation skills.

📌 Branded Content Sales (Gurugram)
🏢 Times Network
📍 Gurugram