Brand Strategist — Siachen Gear

Location: Bengaluru (Hybrid) Employment Type: Full-time

About Siachen Gear

Siachen is a global company, based in US and India, and makes outdoor apparel, gear and experiences for outdoor enthusiast, designed in India and built around natural fibers and native sourcing from the Indian subcontinent. We're an early-stage, direct-to-consumer brand with a small, focused team and a growing product line spanning apparel, caps, and accessories.

The Role

We're looking for a Brand Strategist to be the clear thinking behind how Siachen Gear shows up in the world. We already have a marketing team executing campaigns and a dedicated person running our Shopify storefront. What we need is someone to set the direction they build against: who we are, who we're for, how we sound, and how every touchpoint should feel.

You'll work closely with the founders, marketing team, and website owner, translating brand vision into strategy that the rest of the team can act on day to day.

What You'll Do

- Define and document Siachen's brand positioning, voice, and visual/verbal identity guidelines
- Set the strategic direction for campaigns, product launches, and seasonal drops, and brief the marketing team accordingly
- Guide how the brand shows up on the website, packaging, social, and any offline touchpoints, working with the Shopify owner to keep the site aligned with brand direction
- Develop a clear point of view on target audience segments and how messaging should differ across them
- Audit existing brand assets and communications, and identify gaps or inconsistencies
- Partner with founders on longer-term brand architecture as the product line grows
- Bring outside-in thinking — competitive landscape,



category trends in outdoor/hiking apparel, and where Siachen can differentiate

What we’re looking for

- Bachelors/Masters with liberal arts / marketing / communications background from a top tierUniversity in India or abroad
- Excellent written and spoken communication skills - ability to articulate an idea succinctly
- A solid problem solver with 3-7 years of experience in brand strategy, brand management, or a closely related discipline, ideally with a D2C or consumer lifestyle brand
- A strong point of view on brand-building, backed by past work you can show and talk through in depth
- Leverages AI when needed and has the ability to critically sift through and curate AI suggestions and tools.
- Comfort translating strategy into practical briefs that a marketing team and a website owner can actually execute against
- Experience in or genuine affinity for the outdoors, sustainability, or India-rooted material and craft stories — this shows up in everything Siachen makes
- Strong writing and verbal communication skills; you can articulate a vision clearly to founders and non-marketing stakeholders alike
- Comfortable in a small-team, early-stage environment where you'll set direction and also get hands-on when needed

Comp:

- Salary Bonus Stock Options

Nice to Have

- Experience building a brand from an early or pre-scale stage
- Background in outdoor, apparel, or sustainable/natural-fiber categories
- Familiarity with Shopify-based D2C operations

What Success Looks Like

Within the first few months, the marketing team and website owner should be working from a shared, well-articulated brand direction instead of ad hoc decisions — and Siachen's positioning should be sharper and more consistent across every channel.

📌 Brand Strategist (Bengaluru)
🏢 Siachen Gear
📍 Bengaluru