The role

Were hiring our first content and brand person to build two brands in parallel: Shiv the company, and the founder as a credible, trusted voice in wealth. In a category full of sales pitches and finfluencer hype, our edge is trust so the brands job is to be the calm, honest, clear-headed voice in the room. Youll own that voice across every channel.

This is a hands-on, full-stack marketing role: youll set the content strategy and also write the newsletter, script the videos, run the social accounts, and turn complex wealth ideas into things people actually want to read and watch. Youll work directly with the founder and shape how Indias next generation of investors first hears about us.

What you'll do

Own social media. Run the companys and the founders accounts (LinkedIn, X/Twitter, Instagram, YouTube) calendar, publishing, community and engagement.

Build the founders personal brand. Ghost-write and co-create posts, threads, talks and video — turning the founder’s point of view on wealth and markets into a following that trusts them.

– Set the content strategy. Decide what we say, to whom, where and why; build the content calendar; tie it to audience growth and the funnel.

– Generate content ideas. Keep a steady pipeline of ideas across formats — short-form, long form, visual — grounded in what our audience actually cares about.

– Protect the voice. Keep everything plain-spoken, calm, specific and honest — never hype. Build and steward the brand voice and style.

– Stay compliant.



All finance content is SEBI-aware: no return promises, no guarantees, benchmark-relative only. Run external copy through compliance before it ships. – Measure and learn. Track what works (reach, engagement, subscribers, signups), report it simply, and double down on what moves the needle.

What we’re looking for

– 4+ years in content, brand, or social media marketing, with a portfolio of work you’ve shipped — posts, newsletters, videos, campaigns.

– A genuinely good writer who can make complex topics simple, clear and engaging — and adapt voice across founder vs company.

– Hands-on across channels: you can run the accounts, write the post, and shape the video — not just brief others.

– Strategic sense: you connect content to audience growth and business goals, not just vanity metrics.

– Comfortable being close to a founder, co-creating their voice, and moving fast in an early stage, build-it-yourself workplace.

– Sound judgment and care — you understand we’re talking about people’s life savings, and you write with that responsibility.

Bonus points

– Interest or background in finance, investing, wealth or fintech — or a real appetite to learn the space deeply.

– Hands-on with video (scripting, editing, or directing) and short-form social formats.

– Experience building a personal brand or a founder-led / creator-led brand.

– Awareness of SEBI / financial-marketing rules (or willingness to learn them quickly).

📌 Brand Marketing Manager (Delhi)
🏢 Thought41
📍 Delhi