- Build and execute a 12–18 month brand and marketing roadmap to position INSD as a leading national brand in design and allied education.

- Plan and execute admission-focused campaigns across online and offline channels (social, WhatsApp, email, BTL, local events, PR).

- Design and run INSD’s organic Instagram strategy (content pillars, calendar, reels, collabs, influencer/partner tie-ups).

- Build and grow student, alumni, and aspirant communities (WhatsApp groups, Telegram, campus communities, offline meetups).

- Strengthen INSD’s LinkedIn presence (founder + brand pages) with thought-leadership content, success stories, and partner narratives.

- Coordinate with franchise centres to run centrally designed campaigns, ensure brand consistency, and track execution.

- Work closely with admissions/sales teams to ensure marketing campaigns translate into quality leads, walk-ins, and conversions.

- Track key metrics (leads, engagement, reach, communities, PR hits) and iterate based on data and feedback.

Must-have profile

- 3–4 years of hands-on marketing experience in a consumer-facing brand (education, D2C,



retail, hospitality, or similar).

- Has closely shadowed or worked under a CMO/Head of Marketing/Brand Head at a fast-growing D2C/retail brand.

- Strong understanding of brand-building principles, positioning, and storytelling (beyond only performance ads).

- Comfortable owning both strategy and execution—content, coordination, basic design briefing, vendor management, and reporting.

- Excellent written and spoken communication (English + Hindi), with a strong sense of aesthetics and brand tonality.

- Proficiency with Google Sheets/Excel for campaign tracking, reports, and basic analytics.

Valuable to have

- Prior experience in education/edtech, creative industries, or youth brands.

- Understanding of PR, influencer marketing, and local event marketing.

- Basic familiarity with tools like Canva, Meta Business Suite, and email/WhatsApp marketing tools.

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Brand & Marketing Strategist (Delhi)
🏢 International School Of Design
📍 Delhi