Location:

Remote, India

Employment:

Full-time

Compensation:

Fixed salary, with ESOP eligibility after probation

About Permea

Permea is a science-led skincare brand building differentiated products around advanced delivery technologies, effective formulations and honest consumer communication.

Role Overview

We are looking for a Brand Communications & Content Lead to own how Permea looks, feels and communicates.

This is a marketing-led role requiring solid creative judgment. You will use consumer insights to develop campaigns and content, write scripts and copy, and translate ideas into clear briefs, mood boards and visual direction.

Key Responsibilities Brand Direction and Communication

- Own Permea’s positioning, messaging, tone of voice and visual language.
- Translate consumer and category insights into relevant campaigns and communication.
- Ensure consistency across social media, the website, launches, packaging communication and creator content.
- Make Permea’s delivery-science positioning credible and easy to understand.

Content Strategy and Execution

- Build and manage the content strategy and calendar.
- Write scripts, captions, campaign copy, product communication and creative briefs.
- Manage the production of approximately 3–5 strong social-media content pieces every week.
- Review content performance and apply the learnings to future communication.

Campaign and Shoot Direction

- Develop campaign concepts, mood boards, visual references and shot lists.
- Coordinate designers,



photographers, videographers, creators and production partners.
- Review and approve final creative assets before publishing.

Creators and Organic Growth

- Build relationships with organic creators and encourage credible UGC.
- Identify product-seeding and organic collaboration opportunities.
- Develop briefs and approve content for paid collaborations managed by the Growth Lead.

What Success Looks Like

- Permea develops a consistent and recognisable brand identity.
- Campaigns combine strong consumer insight with clear visual direction.
- A reliable content engine produces 3–5 high-quality pieces every week.
- Organic reach, creator relationships and quality UGC improve.

Who We Are Looking For

- Experience in brand marketing, communication or content strategy for a consumer brand.
- Strong understanding of brand building, social media and consumer behaviour.
- Excellent writing ability and strong visual judgment.
- Ability to develop campaign concepts, mood boards, briefs and shoot direction.
- Experience managing designers, creators and production partners.
- A portfolio demonstrating brand thinking, content and campaign execution.
- A design or communication background from institutions such as NIFT is preferred.
- Beauty, skincare, fashion, lifestyle or food and beverage experience is valuable but not mandatory.

We care more about the quality of your work, judgment and ownership than a fixed number of years of experience.

📌 Brand Communications & Content Lead (New Delhi)
🏢 Permea
📍 New Delhi