Roles and Responsibilities

- Develop and execute comprehensive paid media strategies across Google Ads, LinkedIn Ads, and other platforms to drive lead generation for IT services clients.

- Manage and optimize ongoing paid media campaigns to achieve desired ROI targets while scaling up performance through data-driven insights.

- Collaborate with cross-functional teams to integrate paid media efforts with overall marketing strategies and sales initiatives.

- Analyze campaign performance using analytics tools like Google Analytics, identify areas for improvement, and implement changes accordingly.

Desired Candidate Profile

- 1-3 years of experience in B2B Performance Marketing Specialist - Paid Lead Generation role or similar position.

- Proven track record of success in managing multiple paid media campaigns simultaneously across various channels (Google Ads, LinkedIn Ads).

- Robust understanding of Campaign Optimization & Budget Management principles with ability to analyze data-driven insights for optimization decisions.

- Experience working with SaaS products or software solutions preferred.

📌 B Performance Marketing Specialist Paid Lead Generation- Remote Job (Pune)
🏢 Verificient
📍 Pune