Role & res

: Head of B2B Sales

Company: RAJ COOLING WORLD PRIVATE LIMITED

Position: Head of B2B Sales

Location: [City/Region]

Reporting to: Director / Managing Director

Role Overview

RAJ COOLING WORLD PRIVATE LIMITED is seeking an experienced, growth-oriented Head of B2B Sales to lead its institutional and commercial sales function. The role is responsible for developing the B2B sales strategy, building high-value client relationships, leading the sales team, and delivering revenue growth across target markets.

Key Responsibilities

- Develop and execute the companys B2B sales strategy to achieve revenue, margin, and market-expansion goals.
- Identify and acquire current business from corporate clients, builders, developers, contractors, dealers, distributors, institutions, and commercial establishments.
- Build and maintain strong relationships with key decision-makers, procurement teams, consultants, and channel partners.
- Lead, motivate, and manage the B2B sales team; set targets, monitor performance, and support capability development.
- Prepare annual sales plans, territory plans, forecasts, and monthly performance reports.
- Drive the complete sales cycle: lead generation, client meetings, proposal submission, negotiation, order closure, and post-sales coordination.
- Work closely with operations, service, finance, and procurement teams to ensure timely delivery and customer satisfaction.
- Track market trends, competitor activity, pricing, and customer needs to identify new opportunities.




- Ensure effective collection follow-up and maintain healthy receivables within agreed credit terms.
- Represent the company at industry events, exhibitions, and customer meetings where required.

Qualifications and Experience
- Bachelor’s degree in Business, Marketing, Engineering, or a related field; an MBA is preferred.
- 8–15 years of B2B sales experience, including at least 3–5 years in a leadership role.
- Experience in cooling solutions, air-conditioning, HVAC, appliances, electrical products, construction, or a related industry is preferred.
- Demonstrated success in managing large accounts, closing high-value deals, and leading sales teams.
- Strong knowledge of institutional, commercial, project, and channel sales.

Key Skills
- Strategic sales planning and business development
- Team leadership and performance management
- Negotiation and key account management
- Client relationship building
- Sales forecasting and reporting
- Commercial acumen and receivables management
- Excellent communication, presentation, and interpersonal skills
- Proficiency with CRM systems and Microsoft Office

Performance Indicators
- B2B revenue and profitability growth
- New customer acquisition
- Conversion rate and sales pipeline health
- Key account retention and customer satisfaction
- Team target achievement
- Collection efficiency and overdue reduction
- Market and geographic expansion

Compensation Compensation will be competitive and based on experience, performance, and industry standards.ponsibilities

Preferred candidate profile

📌 B Head (Rajkot)
🏢 Raj Cooling Systems
📍 Rajkot