About DC Procure

DC Procure helps contractors win data center contracts by identifying the right developers, finding the right decision-makers, and reaching them with the right message at the right time.

We combine decision-maker intelligence, project intelligence, industry research, and market insights to help contractors understand where the data center market is heading, identify upcoming opportunities, and focus their business development efforts where they matter most.

We’re looking for a B2B Demand Generation Manager to build and scale a predictable demand engine that turns market intelligence into qualified pipeline.

The Role

As B2B Demand Generation Manager, you will own the strategy and execution of campaigns that attract, engage, nurture, and convert B2B prospects in the data center construction ecosystem.

You’ll work closely with leadership, sales, content, and product teams to identify high-value audiences, develop compelling campaigns, generate qualified demand, and continuously improve conversion across the funnel.

This is a hands-on role for someone who enjoys both strategy and execution and knows how to turn data, content, and digital campaigns into measurable business outcomes.

What You’ll DoDemand Generation

- Develop and execute an integrated B2B demand generation strategy aligned with revenue goals.
- Build campaigns targeting contractors, developers, engineering firms, construction companies, and other relevant data center industry stakeholders.
- Create and optimize multi-channel campaigns across email, LinkedIn, paid media, content, webinars, partnerships, and other relevant channels.
- Develop account- and audience-specific campaigns based on industry, company, project, and decision-maker intelligence.
- Build nurture programs that move prospects from awareness through consideration and sales readiness.
- Partner with sales to define target accounts, ideal customer profiles, buying signals, and lead qualification criteria.

Campaign & Content Strategy
- Translate DC Procure’s data center intelligence and industry insights into demand-generating campaigns.
- Collaborate with content and subject-matter experts to develop reports, guides, webinars, case studies, newsletters, and other conversion-focused assets.
- Develop messaging for different personas, industries, company sizes,



and stages of the buying journey.
- Test headlines, offers, messaging, landing pages, calls to action, and campaign formats to improve performance.

Marketing Operations & Optimization
- Manage campaign workflows, segmentation, lead routing, scoring, and nurture journeys.
- Monitor funnel performance from initial engagement through qualified opportunity and revenue.
- Use marketing and sales data to identify bottlenecks and opportunities for improvement.
- Establish dashboards and reporting for campaign performance, pipeline contribution, conversion rates, and ROI.
- Run structured experiments and continuously optimize based on performance data.

Sales Alignment
- Work closely with business development and sales teams to ensure marketing-generated leads are relevant, timely, and actionable.
- Develop campaigns around specific accounts, projects, market segments, and buying signals.
- Equip sales with campaign insights, messaging, content, and prospect intelligence.
- Establish feedback loops between marketing and sales to improve lead quality and conversion.

What We’re Looking For
- 5+ years of experience in B2B demand generation, growth marketing, performance marketing, or a similar role.
- Demonstrated experience building and executing multi-channel B2B demand generation campaigns.
- Strong understanding of the B2B buyer journey, lead nurturing, funnel management, and marketing-to-sales handoffs.
- Experience marketing to complex or high-consideration B2B audiences.
- Strong analytical skills and comfort working with campaign and funnel performance data.
- Excellent written and verbal communication skills.
- Strong project management and organizational skills.
- Ability to turn complex information into clear, compelling marketing messages.
- A test-and-learn mindset with a strong focus on measurable outcomes.




- Comfortable working independently in a remote environment while collaborating closely with a distributed team.

Nice to Have
- Experience in construction, commercial real estate, data centers, infrastructure, engineering, technology, or another complex B2B industry.
- Experience with account-based marketing (ABM).
- Experience marketing data, intelligence, research, or SaaS products.
- Experience with CRM and marketing automation platforms.
- Experience with LinkedIn advertising and other B2B paid acquisition channels.
- Experience building webinars, industry reports, or research-led campaigns.

What Success Looks Like In this role, success means building a demand generation engine that consistently helps DC Procure:
- Reach the right companies and decision-makers.
- Generate more qualified inbound and outbound demand.
- Increase engagement with high-value industry content and intelligence.
- Improve marketing-to-sales conversion rates.
- Create measurable pipeline contribution.
- Identify which audiences, messages, channels, and campaigns generate the strongest commercial results.

Why Join DC Procure? You’ll have the opportunity to build the demand generation function for a company operating in one of the most agile segments of the construction and infrastructure market.

You’ll work with proprietary industry intelligence, decision-maker data, and project insights—and have the opportunity to turn that information into marketing programs that directly influence revenue.

This is a high-ownership role where your work will have a visible impact on how DC Procure grows.

Remote Work

This is a fully remote, full-time position . We welcome qualified candidates regardless of location, subject to applicable employment requirements.

DC Procure is committed to providing an inclusive workplace. Employment decisions are based on qualifications, skills, experience, and business needs and are made without regard to legally protected characteristics.

How to Apply

If you’re a data-driven B2B marketer who knows how to turn audience insights, compelling content, and targeted campaigns into qualified pipeline, we’d love to hear from you.

Mail at [email protected]

Apply with your resume and a brief overview of a B2B demand generation campaign you’re proud of—including the strategy, channels, and measurable results.

📌 B Demand Generation Manager (India)
🏢 DC Procure
📍 India