Company Description

Publicis Beehive is a full-service media agency built to help brands grow in a fast-changing consumer and media landscape. We bring together ATL, Digital, Performance, Commerce and Integrated Media under one roof, enabling us to deliver connected solutions that drive both brand impact and measurable business growth. What sets Beehive apart is our combination of deep expertise, agility and speed. Our teams bring together specialists across media, digital, performance, commerce, analytics and strategy, allowing us to move quickly from business challenge to insight, strategy and execution. We believe in faster decision-making, cooperative thinking and delivering high-quality solutions with shorter turnaround times.

We work with brands across sectors and across the consumer journey—from building brands through ATL and integrated media, to driving demand through Digital and Performance, and converting demand through Commerce.

For senior talent, Beehive offers something particularly valuable: the opportunity to build, not just operate. We are strengthening our leadership across Commerce, Performance, Digital, Integrated and Media Strategy, and are looking for people who want to shape the next chapter of the agency. You will have the opportunity to work across disciplines, influence major client businesses, contribute to new business, build recent capabilities and create strategies that deliver both brand impact and measurable business growth.

If you are looking for a role where your experience can genuinely shape the direction of an agency, where you can work alongside experts across disciplines, and where media is viewed as a driver of business rather than simply a delivery function, Beehive is a place to build something meaningful.

The scale of Publicis.



The agility of Beehive. The expertise to build what’s next.

Overview

We are looking for an experienced AVP – Digital Performance Execution to lead the execution and optimization of KPI-driven digital performance campaigns across multiple self-serve platforms. The individual should have deep hands-on knowledge of platforms such as Google Ads, Meta Ads, YouTube, LinkedIn and other digital advertising platforms, with a strong understanding of campaign architecture, optimization, audience strategy, bidding, budget allocation and performance measurement.

The role will be responsible for ensuring that campaigns deliver against business KPIs while building a high-performing execution team.

Candidate Profile

- 10–15+ years of experience in digital performance marketing.
- Strong hands-on expertise across Google Ads, Meta Ads, YouTube, LinkedIn and other self-serve platforms.
- Strong understanding of full-funnel digital marketing.
- Proven experience managing large media budgets.
- Strong understanding of KPI-driven campaign optimization.
- Experience across lead generation, e-commerce, app acquisition and/or brand performance campaigns.
- Strong knowledge of bidding, targeting, audience strategy, attribution and conversion optimization.
- Experience managing and mentoring performance teams.
- Strong analytical and problem-solving skills.




- Agency experience preferred.

Responsibilities

Key Responsibilities

- Lead execution and optimization of performance marketing campaigns across Google, Meta, YouTube, LinkedIn and other relevant platforms.
- Develop campaign structures aligned to client business objectives and KPIs.
- Own campaign performance across metrics such as CAC, CPA, CPL, ROAS, revenue, conversions, reach and efficiency.
- Lead budget allocation and optimization across platforms, campaigns, audiences and formats.
- Drive continuous testing across audiences, creatives, placements, bidding strategies and campaign structures.
- Identify performance trends and proactively recommend optimization opportunities.
- Work closely with creative teams to develop performance-led creative testing frameworks.
- Collaborate with analytics teams to understand campaign performance and business impact.
- Ensure high standards of campaign setup, tracking, QA, optimization and reporting.
- Lead and mentor performance managers and executives.
- Establish platform best practices and operating processes.
- Stay updated with platform changes, new products, automation, AI-driven campaign solutions and emerging digital media opportunities.
- Support pitches and new business opportunities with strong executional and platform expertise.
- Act as a senior performance marketing advisor to clients.

Additional Information

Success Measures

- Achievement of client performance KPIs.
- Campaign efficiency and profitability.
- Growth in digital media spends and client portfolios.
- Campaign optimization and innovation.
- Team productivity and capability.
- Client retention and satisfaction.
- Contribution to new business pitches.

📌 Associate Vice President - Digital Performance | Execution (Maharashtra)
🏢 Publicis Groupe Holdings
📍 Maharashtra