Join Our Team as a Assistant Vice President - Digital & Brand Strategy!

Shape Brands. Build Reputations. Create Impact.

Are you passionate about storytelling, media relations, digital campaigns, and building brands people love? We're looking for a dynamic communications professional to lead integrated PR and marketing campaigns for some of the world's most exciting brands.

If you enjoy working in a fast-paced environment, leading talented teams, and creating campaigns that make headlines, we'd love to meet you!

What You'll Do

As an Associate Vice President (AVP) - Digital & Brand Strategy, you will be a core digital growth driver within the agency, bridging high-level digital strategy and creative excellence. You will lead agency efforts across major key accounts, aggressively drive new business acquisition, spearhead strategic campaign execution and mentor high-performing account teams.

Specifically, you will be responsible for the following:

- Proactively identify, pitch, and convert new client accounts to aggressively expand the agency’s digital portfolio. Lead high-stakes pitches under tight timelines and resource constraints.
- Identify cross-selling and up-selling opportunities within existing client accounts to ensure sustained business growth.
- Cultivate long-term, high-trust partnerships with senior client stakeholders. Effectively articulate strategic work, manage high-pressure dynamics, and offer constructive counsel.
- Oversee account profitability, billing processes, and cost-control systems alongside direct reports. Keep account operations disciplined through regular Status Reports, WIP meetings, and agency planning toolkits.
- Act as the agency’s core strategic expert on digital client businesses, market performance, and digital trends. Formulate robust, data-informed 360-degree digital and brand strategies that solve real business challenges.
- Oversee end-to-end campaign execution across digital channels (social, search, programmatic, content, performance)



and integrated media ecosystems. Ensure every campaign meets top-tier creative and ROI standards.
- Elevate the quality of creative output by inspiring bold ideas. Host regular advertising and digital appreciation sessions to expose clients to best-in-class regional and global work.
- Partner with internal department heads (Media, PR, Creative, Production, HR, Finance) to resolve operational bottlenecks, ensure seamless project delivery, and elevate overall agency output.
- Lead post-campaign analysis and measurement frameworks, documenting comprehensive performance case studies and ROI stories for clients.
- Lead a team of account supervisors and managers through clear briefings, active delegation, and ongoing constructive feedback. Build a high-performing team culture.

Skills Required:

- You are a proven business generator with a robust track record of crafting winning pitch decks, delivering authoritative presentations, and closing new business deals under tight deadlines.
- You are exceptionally articulate with authoritative presentation, communication, and negotiation skills needed to navigate high-value, C-suite client relationships under pressure.
- You are a natural mentor and leader with a demonstrated ability to coach, scale, evaluate, and retain high-performing account teams.
- You have 12+ years of agency experience with a heavy focus on digital strategy, integrated brand marketing, and account leadership.
- You have won industry awards (e.g., Effies, Abbys, Campaign Asia, MMA Smarties, or equivalent) for leading and executing standout campaigns recognized for creative excellence and business impact.
- You believe in living the 'Disruption' life and thrive on challenging the status quo to redefine how brands communicate in digital spaces.
- You possess deep expertise across the digital ecosystem including social, search, programmatic, performance marketing, content, and influencer strategies and know how to integrate them seamlessly with mainline media.

Location: Mumbai (Preferred) Experience: 10–12 Years

Employment Type: Full-Time

📌 Assistant Vice President in Digital Marketing (Mumbai)
🏢 TBWA\\ Lintas
📍 Mumbai