29 Aug
|
BlissClub
|
Bengaluru
29 Aug
BlissClub
Bengaluru
About Company
Blissclub is one of India’s fastest-growing apparel brands, built with a singular mission: to build comfortable and functional apparel for India. We are reimagining the apparel space not just designing products, but building a movement. What started as a community-first D2C brand has expanded into experience-led retail destinations where our Blissqueens don’t just shop, they connect, discover, and belong.
Founded in 2020 by ISB alum Minu Margeret, Blissclub raised its Series A of $15 million in May 2022, led by Eight Roads Ventures and Elevation Capital. This was followed by a Pre-Series B round of ₹33 crore and a Series B round of ₹160 crore, led by Singularity.
Featured on LinkedIn’s Top Startups list in 2022 and 2025, we’re one of India’s fastest-growing D2C brands redefining comfortable apparel for India.
Job Location : HSR Layout, Bangalore (on-site)
Roles and Responsibilities
- Own user acquisition and revenue growth across app and web through paid digital channels.
- Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, Google Display ads, Search Ads, YouTube Ads, other relevant third-party ad networks.
- Drive performance across key business goals such as user acquisition, retention, and app installs.
- Manage full-funnel campaign execution including audience strategy, media planning, bid strategy, budget allocation, reporting, and optimization.
- Build a robust experimentation roadmap across creatives, audiences, landing pages, bidding models, placements, and campaign structures.
- Monitor and improve core performance metrics such as CAC, CPI, CPR, ROAS and LTV.
- Identify current channel opportunities, test emerging ad products, and scale high-performing acquisition levers.
- Own the media mix planning & budgeting for all digital campaigns.
- Build clear daily, weekly, and monthly reporting frameworks with actionable insights for leadership.
- Own the ideation, conceptualisation & execution on creative planning campaigns
Requirement
- Proven experience of 4 years managing e-commerce campaigns.
- Excellent hands on experience with paid advertising channels like Facebook Ads, Instagram ads, Google Display ads, Search Ads, YouTube Ads,
- Have a deep understanding of Google ads and Google Analytics.
- A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.
- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.
https://blissclub.com/
📌 Assistant Manager - Growth Marketing (Bengaluru)
🏢 BlissClub
📍 Bengaluru