Job Title :Assistant Digital Marketing Manager

Location: Mohali, Punjab

Experience: 8-12 Years

Work Mode: Work from Office

Company: Signity Software Solutions Pvt. Ltd.

About the Role

We are looking for an experienced and results-driven Assistant Digital Marketing Manager to lead integrated digital marketing initiatives and manage a high-performing team. The ideal candidate should have strong expertise in SEO, AEO, GEO, SEM, PPC, Social Media, Content Marketing, Performance Marketing, and AI-driven search, along with proven experience in team leadership, campaign strategy, lead generation, and business growth.

Key Responsibilities

Digital Marketing Strategy

- Develop and execute integrated digital marketing strategies aligned with business, marketing, and revenue objectives.
- Define marketing goals, KPIs, budgets, timelines, and performance benchmarks.
- Identify new digital channels and growth opportunities to improve brand visibility and lead generation.
- Develop strategies for B2B, IT services, SaaS, and product-based businesses.

Team Leadership & People Management

- Lead, mentor, and motivate the digital marketing team.
- Allocate tasks effectively and ensure timely and high-quality delivery.
- Set individual and team goals and monitor performance against defined KPIs.
- Conduct regular performance reviews, provide constructive feedback, and support team development.
- Establish processes and best practices to improve team productivity and campaign performance.
- Collaborate with senior management on team planning, performance, and business objectives.

SEO, AEO & GEO

- Oversee comprehensive SEO strategies, including technical SEO, on-page SEO, off-page SEO, keyword research, content optimization, link building, and schema markup.
- Develop and implement AEO (Answer Engine Optimization) strategies to improve visibility across featured snippets, answer engines, and conversational search.
- Drive GEO (Generative Engine Optimization) initiatives to improve brand visibility across AI-powered search experiences.
- Optimize content and websites for AI Overviews, ChatGPT, Gemini, and other AI-driven discovery platforms.
- Monitor changes in search behavior, AI search, LLM-driven discovery, and search engine algorithms.
- Track brand mentions, citations, visibility, and performance across traditional and AI-powered search.

Paid Marketing & Performance Marketing

- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Develop PPC strategies for lead generation, brand awareness, remarketing, and conversion campaigns.




- Manage campaign budgets and optimize CPL, CPA, ROAS, CTR, conversion rate, and overall ROI.
- Conduct keyword research, competitor analysis, audience targeting, ad testing, and landing-page optimization.
- Work closely with sales and business teams to ensure paid campaigns generate qualified leads.

Content Marketing

- Develop content strategies focused on organic visibility, lead generation, brand authority, and AI-driven discovery.
- Collaborate with content writers and subject-matter experts to create high-quality, SEO- and conversion-focused content.
- Identify content gaps, search opportunities, industry trends, and customer pain points.
- Ensure content aligns with search intent, business objectives, and E-E-A-T principles.
- Leverage AI tools responsibly for content research, ideation, optimization, and marketing workflows.

Social Media & Brand Marketing

- Develop and execute social media strategies across relevant platforms.
- Plan content calendars, campaigns, thought-leadership initiatives, and brand-building activities.
- Monitor engagement, reach, traffic, and conversions from social channels.
- Identify opportunities to strengthen the company's online presence and brand authority.

Email Marketing & Lead Nurturing

- Plan and monitor email marketing campaigns for lead engagement and nurturing.
- Develop audience segmentation and personalized communication strategies.
- Track open rates, CTR, conversions, and campaign performance.
- Collaborate with sales teams to improve lead nurturing and conversion.

Analytics, Reporting & CRO

- Monitor website traffic, user behavior, conversion funnels, lead quality, and campaign performance.
- Define and track digital marketing KPIs and business metrics.
- Prepare regular performance reports and present actionable insights to management.
- Identify opportunities to improve landing pages, CTAs, forms, user journeys, and conversion rates.
- Use data-driven insights to continuously optimize marketing performance.

Competitor & Market Analysis

- Conduct competitor research across SEO, PPC, content, social media, and digital channels.
- Identify market trends, emerging opportunities, and competitive gaps.
- Develop strategies to strengthen digital positioning and market share.





Product Marketing Added Advantage

- Experience in product marketing or product-led growth will be an added advantage.
- Develop digital marketing strategies for product launches, product pages, feature pages, and use-case campaigns.
- Conduct product, competitor, audience, and market research.
- Develop campaigns around product positioning, customer pain points, use cases, and buying intent.
- Collaborate with product, sales, content, and business teams to drive product awareness and qualified demand.

Required Skills & Qualifications

- 8-12 years of experience in Digital Marketing, with strong hands-on experience in a leadership or team-management role.
- Proven experience in team handling and people management is mandatory.
- Strong expertise in SEO, AEO, GEO, SEM, PPC, Google Ads, Meta Ads, Content Marketing, Social Media, and Email Marketing.
- Hands-on understanding of AI-powered search, conversational search, Google AI Overviews, LLM-driven search, and GEO.
- Strong knowledge of technical SEO, on-page/off-page SEO, keyword research, competitor analysis, schema markup, content optimization, and link building.
- Proficiency in GA4, Google Search Console, Google Tag Manager, Google Ads, Meta Ads, HubSpot, and similar platforms.
- Experience with SEMrush, Ahrefs, Moz, Screaming Frog, Looker Studio, or equivalent tools.
- Strong analytical and data-driven approach with the ability to convert insights into actionable strategies.
- Proven experience in lead generation, conversion optimization, campaign management, and marketing ROI.
- Excellent leadership, communication, presentation, stakeholder-management, and team-collaboration skills.
- Strong project management and multitasking abilities.
- Experience working in an IT services, SaaS, B2B, agency, or technology-driven organization will be preferred.

Educational Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA in Marketing or a relevant postgraduate qualification will be an added advantage.

What We Offer

- Competitive salary and benefits.
- Opportunity to work on high-impact digital marketing and AI-driven search initiatives.
- Exposure to the latest SEO, AEO, GEO, AI Search, PPC, and digital marketing technologies.
- Team-oriented and growth-oriented work environment.
- Opportunity to lead, mentor, and develop a talented digital marketing team.
- Opportunity to work across diverse B2B, IT, SaaS, and product-based projects.
- A platform to directly contribute to strategic business growth and digital transformation.

📌 Assistant Digital Marketing Manager (Chandigarh)
🏢 Signity Software Solutions
📍 Chandigarh