: Area Manager – Business DevelopmentPurpose of the RoleThe incumbent will be responsible for driving business development initiatives within the assigned area, maximizing channel growth, and managing operational challenges to achieve business objectives.Role Details- Job Title: Area Manager – Business Development- Level: M03 / M04- Business Unit/ Location: Karnataka/ Bengaluer- Function: Organised Trade includes Modern Trade, e-commerce & Away from Home channels- Location: Bengaluer/ Bangalore- Reporting Manager: Cluster Business Development Manager- Manager’s Manager: Central Business Development Manager- Team Size: 7–8- Direct Reportees: 2–3Key Accountabilities1.

Business

Development- Collaborate with Business Development Executives to expand area-wise accounts.

- Drive sales volume growth and increase outlet coverage by aligning with key stakeholders.
- Ensure efficient management of primary and secondary supply.
- Identify and create opportunities to expand channels and grow business volumes.2.

Account

Management- Build and maintain strong relationships with designated accounts.
- Ensure consistent engagement with account stakeholders to achieve desired service levels and fill rates.
- Manage client reconciliation and resolve operational issues at the city/unit level.
- Coordinate Modern Trade, OP, and PMX business with frontline sales teams.
- Track OT volume monthly versus year-ago benchmarks.3.

Account

Development- Identify current business opportunities and develop existing accounts.
- Lead negotiations in line with company policies and budgets.
- Monitor account performance and compliance; implement corrective actions when required.




- Design and execute programs aligned with budget to enhance account performance.
- Keep an eye on service levels, stock availability and order fulfilment standards.
- Ensure solid in-store or in-outlet execution aligned with brand and channel standards.
- Support visibility initiatives, merchandising programs, and activation deployment within approved budgets.
- Monitor availability, freshness, planogram adherence, pricing compliance, and promotional execution.
- Improve execution through market visits, audits, and action-led reviews.4. In-Store Presence5.

People

Development- Train and develop frontline sales teams and Business Development Executives to improve execution.
- Monitor team performance through weekly commitment and monthly planning meetings.Key Interfaces- External: Modern Trade outlets, Cash & Carry, Food Service Centers- Internal: Demand planning, Logistics, Accounts, Marketing teamEducation & Experience- Education: Full-time MBA from a reputed management institute- Experience: 6–8 years in Business Development in similar role- Preferred: Experience in FMCG/Beverage industry- Strong analytical mindset with proficiency in MS Excel and PowerPoint- Effective communication and stakeholder management skillsSkills RequiredFunctional Skills:
- Expertise in expanding Modern Trade and HORECA channelsBehavioral Skills:
- Solid interpersonal skills- Effective communicationProficiency Levels- General Awareness: Basic understanding of concepts- Working Knowledge: Applies a broad range of concepts in daily work- Functional Expert: Deep expertise with strong conceptual knowledge- Mastery: Subject matter expert with complete command over concepts

📌 Area Manager - Business Development (Bengaluru)
🏢 VARUN BEVERAGES
📍 Bengaluru