Company Description Toyo Kombucha was founded by two college friends, Akul and Vidit, who were inspired by kombucha’s unique taste and health benefits during their travels to London and Australia. They set out to build a sustainable kombucha brand in India, focused on zero-sugar offerings in a market dominated by less healthy beverages.

Toyo Kombucha aims to make high-quality kombucha accessible at a price that allows people to easily incorporate it into their daily routine. Today, the brand is reaching households across India, encouraging individuals to take a step toward a better lifestyle through a fizzy glass of probiotic-rich, good bacteria. The company values innovation, wellness, and authenticity in everything it creates.

Role Description The AI Generalist & Creative Head is a full-time, on-site role based in the Greater Delhi Area. This role combines strategic creative leadership with practical AI implementation across branding, marketing, and operations.

Day-to-day responsibilities include designing and refining brand narratives, developing campaign concepts, and overseeing visual and written content for digital and offline channels. The person in this role will experiment with AI tools to enhance content creation, data analysis, customer engagement, and workflow automation, ensuring AI solutions are ethical, user-centric, and aligned with Toyo Kombucha’s mission. They will collaborate closely with founders and cross-functional teams, manage creative projects end-to-end,



and continuously test and iterate ideas to grow brand awareness and community engagement.

Qualifications

- Strong creative leadership and brand-building skills, including experience in storytelling, campaign ideation, and visual or verbal brand identity.
- Hands-on experience with AI tools and platforms (e.g., generative AI for text and images, data analysis, automation) and the ability to translate business needs into AI-driven solutions.
- Proficiency in content creation and marketing, such as copywriting, social media content, basic design or video oversight, and digital marketing strategy.
- Project and stakeholder management skills, including the ability to prioritize tasks, coordinate with cross-functional teams, and deliver on deadlines in a fast-paced setting.
- Analytical and problem-solving abilities, with comfort using data and experimentation to refine creative and AI initiatives.
- Excellent written and verbal communication skills in English; familiarity with Hindi or other regional languages is an advantage.
- Previous experience in consumer brands, F&B;, wellness, or startups is highly beneficial.
- Bachelor’s degree in a relevant field (e.g., Marketing, Design, Communications, Computer Science, or related discipline), or equivalent practical experience.
- Genuine interest in health, wellness, and sustainable consumer products, with a willingness to be present on-site and participate in brand

📌 AI generalist & creative head (Delhi)
🏢 Toyo Kombucha
📍 Delhi