Job Title: AI Creative Operator

Reports to: Content + Web Lead

Location: Lower Parel, Mumbai

About the Role

Bombay Shirt Company is looking for an AI Creative Operator to own creative production for our social, editorial, and performance ad channels — using AI tools to multiply and iterate on our existing photography and campaigns faster than traditional manual workflows allow. This is a hands-on production role, not a strategy or original-concept role: you'll take shoots and campaigns that already exist and turn them into the dozens of formats, variants, and iterations our 35-store retail footprint and digital channels need.

A secondary part of the role involves generating first-draft product and website copy using AI tools, which will be reviewed and polished by the marketing team.

What You'll Do Creative production (primary)

- Resize and reformat existing photography/video across formats — Instagram feed, stories/reels, WhatsApp catalogue, website banners, and print/in-store collateral
- Use generative AI tools (Photoshop generative fill, Higgsfield, Midjourney/Firefly, etc.) for background swaps, retouching, and asset generation
- Build and maintain templates so a single shoot can be multiplied into many on-brand variants without starting from scratch each time
- Produce multiple creative variants (different hooks, colors, CTAs, copy overlays) for performance ad testing, and iterate based on what's performing
- Keep all output consistent with BSC's brand guidelines and visual identity Copy generation (secondary)
- Draft first-pass product descriptions and PDP (product detail page)



copy using AI tools, based on product attributes (fabric, fit, collar type, occasion)
- Draft first-pass website and campaign copy for review by the marketing team
- Flag where AI-generated copy needs human polish rather than publishing it as-is

What We're Looking For

- 2–4 years of experience in graphic design, digital creative production, or a related field
- Strong working knowledge of Photoshop and at least one generative AI image tool (Higgsfield, Midjourney, Firefly)
- Comfort with Claude or similar AI tools for content/copy generation
- An eye for brand consistency — you can tell when something looks “off-brand” or when AI output isn't quite right for apparel (texture, drape, fit)
- Experience with performance ad creative (understanding of what drives CTR, creative testing/fatigue) is a strong plus
- Copywriting ability is a plus but not required — this is secondary to the creative function
- Organized and systems-minded — comfortable building repeatable templates/workflows rather than solving every request from scratch

Tools You'll Use

Claude, Higgsfield, Photoshop, and other design/AI tools as needed. You'll also help evaluate and recommend recent tools as our stack evolves.

What Success Looks Like in the First 90 Days

- Templated resizing/reformatting workflow live for at least 2–3 recurring content types (social, ads, PDP visuals)
- A working PDP/product copy pipeline (attributes in, draft copy out, human polish, publish)
- First round of performance ad creative variants tested and iterated on

📌 AI Creative Operator (Mumbai)
🏢 BOMBAY SHIRT
📍 Mumbai