We are hiring for a leading Tyre brand for the role of AGM – Marketing

Key Responsibilities

Integrated Marketing Leadership

Lead overall marketing strategy and annual planning

Align all marketing verticals with brand and business priorities

Drive execution excellence across teams and agency partners

Build strong cross-functional coordination between marketing, sales, and channel teams

Brand & MarComm

Approve annual communication roadmap

Oversee campaign development and execution

Ensure solid product communication and premium brand positioning

Guide creative strategy, media planning, and brand storytelling, agency coordination.

Retail / Visual Merchandising

Drive premium retail identity and VM standards

Oversee retail branding rollout across network

Ensure execution quality and consistency across branded outlets

Develop impactful in-store consumer engagement initiatives

Digital + Offline Marketing

Define digital growth strategy across performance, content, and CRM

Lead integration of online and offline consumer acquisition initiatives

Strengthen dealer digital marketing programs

Guide hyperlocal marketing and local activation strategies

PR + CSR

Drive corporate communication and media engagement strategy

Build brand reputation and thought leadership opportunities

Lead CSR platform planning and communication

Develop partnerships that strengthen corporate brand equity





Events / MICE

Lead dealer engagement programs, conferences, and incentive travel initiatives

Oversee product launches and brand events

Build premium brand experiences through experiential marketing initiatives

Expeditions & Portal

Lead expedition-led brand platform development

Build operator partnerships and consumer communities

Drive expedition calendar planning and content creation

Oversee portal / digital ecosystem development for motoring lifestyle engagement

Marketing Analytics & Finance

Drive ROI-led marketing planning

Monitor budget deployment and spending efficiency

Build dashboards for campaign effectiveness and business impact

Strengthen reporting systems and governance across initiatives

Team Leadership

Lead vertical heads across MarComm, VM, Digital, PR, CSR, MICE, and Analytics

Build accountability systems and review mechanisms

Mentor team members and identify capability gaps

Drive culture of ownership, speed, and execution excellence

Success Metrics

Improved marketing ROI

Faster execution and campaign turnaround

Stronger dealer business support programs

Higher consumer lead generation and engagement

Improved premium brand perception

Better integration across functions

Growth of Expeditions / Portal initiative

Strong governance of budgets and agency outputs

📌 AGM Marketing (Mumbai)
🏢 AVISA ENTERPRISES
📍 Mumbai