About the Role

We are looking for an AGM – Digital Marketing who lives and breathes performance marketing in the real estate sector, specifically with deep hands-on experience across the Mumbai

Metropolitan Region (MMR). You will own the digital P&L; for MMR campaigns, lead a team of performance marketers, and drive qualified lead generation at scale through Google Ads, Meta

Ads, and allied discovery platforms.

This is a high-accountability, revenue-impact role for someone who has already managed multi-

crore monthly ad spends for real estate developers/brokerages and understands the MMR micro-market dynamics — from HNI pockets and Thane to Navi Mumbai, KDMC, and SoHa.

Key Responsibilities

1. Performance Marketing & Campaign Ownership

 Own end-to-end strategy, execution, and optimization of Google Ads (Search, PMax, Display, YouTube) and Meta Ads (Facebook/Instagram — Lead Gen, Conversion, Advantage+

campaigns) for MMR real estate projects.

 Manage monthly ad spends of ₹50L – ₹1 Cr+ across multiple projects and micro-markets simultaneously.

 Drive Cost Per Qualified Lead (CPQL) and Cost Per Site Visit (CPSV) down while maintaining lead quality and broker conversion rates.

 Build and optimize landing page funnels, A/B test ad creatives, audiences, and bidding strategies.

1. MMR Market Expertise

 Demonstrate deep understanding of MMR real estate segments: HNI (South Mumbai, BKC, Western Suburbs), Thane, Navi Mumbai, KDMC, Central Mumbai, SoHa, and recent launch corridors.

 Tailor campaign messaging, geo-targeting, and audience segmentation by micro-market and price classification (₹0–1Cr to ₹4Cr+).





 Collaborate with sales and pre-sales teams to align digital lead flow with on-ground inventory and broker network capacity.

1. Team Leadership & Cross-Functional Collaboration

 Lead, mentor, and scale a 4–6 member digital marketing team (performance execs, content/creative coordinators, and agency liaisons).

 Set weekly/monthly KPIs, conduct performance reviews, and build a culture of data-driven decision making.

 Work closely with sales leadership, CRM, and creative teams to ensure seamless lead-to-

revenue conversion.

1. Analytics, Reporting & P&L; Accountability

 Own digital marketing P&L; for assigned MMR regions — track spend vs. revenue contribution, CAC, and marketing ROI.  Build and maintain real-time dashboards (Looker Studio / Power BI / Supermetrics) for leadership visibility.

 Present weekly performance reviews with actionable insights on budget reallocation,

underperforming campaigns, and scaling opportunities.

1. Emerging Channels & Innovation

 Evaluate and pilot new channels (Programmatic, Native, SMS/WhatsApp marketing, 99Acres/PropTiger paid integrations) to diversify lead sources.

 Stay ahead of Google/Meta algorithm changes, privacy updates (iOS 14.5+, cookie deprecation), and adapt strategies proactively.

Must-Have Skills & Qualifications

Experience

5–8 years in performance marketing,



with at least 3 years in Indian real estate (developer,

brokerage, or proptech).

Google Ads

Expert-level proficiency — Search, Demand

Gen, Display, YouTube, Remarketing. Google

Ads certified preferred.

Meta Ads

Expert-level — Lead Gen, Conversion. Deep knowledge of CAPI, pixel implementation,

and event match quality.

MMR Exposure

Proven track record of running campaigns for

MMR real estate clients — familiarity with local buyer personas, competitive landscape,

and broker ecosystems.

Team Management

Minimum 2 years managing a team of 3+

direct reports in a high-velocity performance marketing environment.

Analytics

Advanced Excel / Google Sheets, Google

Analytics 4, Looker Studio, CRM analytics

(Salesforce/HubSpot/Custom CRM).

Budget Handling Comfortable managing ₹50L+ monthly ad spends with full P&L; ownership.

Good-to-Have

Experience with real estate-specific platforms: 99Acres, MagicBricks, Housing.com paid listings.

Knowledge of SEO/Content marketing to complement paid efforts.

Familiarity with marketing automation (Zapier, Leadsquared, WebEngage).

Prior experience in a brokerage or proptech environment

MBA/PGDM in Marketing or Digital Media.

What Success Looks Like

Timeline Key Outcomes

30 Days

Full audit of existing MMR campaigns;

restructure underperforming ad accounts;

align with sales on lead quality definitions.

90 Days

Reduce CPQL by 15–20% in top 3 MMR micro-markets; stabilize team structure and

SOPs.

12 Months

Scale MMR digital revenue contribution by

30%+; build a self-sufficient, high-performing team; launch 2+ new channel experiments successfully.

📌 AGM-Digital Marketing (Mumbai)
🏢 Blox
📍 Mumbai