Sales Strategy and Planning:
o Develop and execute a comprehensive sales strategy to acquire and retain institutional
clients.
o Identify target markets and segments, and assess market trends and competitors'
activities.
o Set sales targets and create action plans to achieve them.
2. Institutional Client Acquisition:
o Identify potential institutional clients and proactively reach out to establish business
relationships.
o Conduct presentations, meetings, and negotiations with prospective clients to promote
company products/services.
o Collaborate with the marketing team to develop marketing materials and campaigns
targeted at institutional clients.
3. Relationship Management:
o Build and maintain solid relationships with key decision-makers at institutional
client organizations.
o Understand clients' needs, objectives, and challenges, and provide tailored solutions
to meet their requirements.
o Ensure client satisfaction and address any issues or concerns promptly.
4.
Team Leadership and Performance Management:
o Recruit, train, and develop the sales team members, providing guidance and support
as needed.
o Set individual and team sales targets and monitor performance against these targets.
o Conduct regular performance evaluations, provide feedback, and implement
necessary coaching or training programs.
o Motivate the team to achieve sales goals and foster a high-performance culture.
5. Sales Reporting and Analysis:
o Track and analyze sales performance metrics, generate sales reports, and present
findings to the senior management team.
o Identify areas for improvement and recommend strategies to enhance sales
effectiveness.
o Stay updated on industry trends, market conditions, and competitor activities.