Job Description – Business Development Officer

Industry: Wires & Cables
Job Title: Business Development Officer
Experience: 7 Years +

Job Purpose

We are looking for a Business Development Officer who will focus on finding new ways, new markets, new customers and new business opportunities for wires/cables.

The main responsibility of this role is not regular sales follow-up. The person will identify where and how our products can be sold, develop new business channels and create opportunities for the sales team to convert into business.

Key Responsibilities

- Find new markets and new business opportunities for our products.
- Identify new customer segments where our products can be introduced.
- Explore different ways to start selling products in the B2B market.
- Identify potential industries, projects,builders, contractors, consultants and other business segments.
- Study the market and identify products or applications where our products can be used.
- Explore new sales channels, business models and partnerships.
- Identify potential dealers, distributors, channel partners and business associates.
- Find new project opportunities and understand their electrical product requirements.
- Explore opportunities for bulk, institutional and project-based sales.
- Identify upcoming projects and industries where there is potential demand for our products.
- Study competitors and understand their products, pricing, distribution and market approach.
- Suggest recent products, product combinations or applications based on market demand.
- Develop strategies for entering recent markets or customer segments.
- Connect with key decision-makers and introduce the company and its products.
- Generate initial business opportunities and hand over qualified leads/opportunities to the sales team.
- Work with management to evaluate new business ideas and prepare action plans.
- Regularly share new market opportunities,



customer segments and business development ideas with management.

The focus will be on:

Find → Explore → Connect → Create Opportunity → Develop New Business Channel → Handover to Sales Team

Key Areas to Explore

The person should continuously explore:

- New B2B customer segments
- New industries
- New geographical markets
- New dealers and distributors
- New institutional customers
- Builder and developer networks
- Electrical consultant networks
- Government and institutional opportunities
- Corporate and industrial procurement
- New applications for existing products
- Strategic business partnerships
- New distribution/channel models
- Recent ways to approach customers

Required Skills

- Strong business development and market research skills.
- Ability to think differently and identify new business opportunities.
- Good networking and relationship-building skills.
- Good understanding of B2B business.
- Ability to identify the right people and companies to approach.
- Positive communication and presentation skills.
- Market-oriented and result-focused approach.
- Ability to study competitors and market trends.
- Good negotiation and convincing skills.
- Willingness to travel and explore new markets.

Qualification

MBA – Marketing

Candidates with experience in Lighting, Switchgear, Electrical Products, Wires & Cables or related industries will be preferred.

Experience

2–7 years of experience in Business Development, Market Development, B2B Sales or a related role.

Experience in the electrical industry will be an added advantage.

Ideal Candidate

We are looking for someone who is a business explorer and opportunity creator, not just a traditional salesperson.

The person should be curious, proactive and willing to go into the market, understand how different businesses purchase electrical products, identify gaps and come back with new ideas to start and grow the business.

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Business Development Officer (BDO) (Nashik)
🏢 Kalya Industries
📍 Nashik