Role Overview : Digital Marketing Manager

We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.

This role is a mix of organic growth + paid campaigns + outbound outreach.

Key Responsibilities

1. Organic Growth (SEO + Content)

- Manage and improve website SEO (on-page + off-page)
- Plan and publish content (blogs, landing pages, case studies)
- Improve search rankings and organic traffic

2. Social Media Management

- Manage LinkedIn and other relevant platforms
- Create and schedule posts consistently
- Build brand presence and engagement

3. Outreach & Lead Generation

- Run outbound campaigns via LinkedIn and email
- Identify target prospects and generate leads
- Build and manage outreach pipelines

4. Email Marketing

- Create and execute email campaigns
- Handle newsletters, cold email sequences, and follow-ups
- Track performance and optimize campaigns

5. Paid Marketing (Ads)





- Run and manage ads on Google, LinkedIn, and Meta
- Optimize campaigns for lead generation and ROI
- Test creatives, audiences, and messaging

6. Analytics & Optimization

- Track performance across channels
- Improve conversion rates and campaign effectiveness
- Share simple, actionable reports

What We’re Looking For

- 3-5 years of experience in digital marketing (preferably IT/services)
- Solid understanding of SEO, social media, and lead generation
- Experience with LinkedIn outreach, email tools, and ad platforms
- Ability to execute independently (hands-on role)
- Data-driven mindset with focus on results

Nice to Have

- Experience in B2B or SaaS marketing
- Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.

Pay: From ₹200,000.00 per year

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 Baxture Technologies
📍 India