Job Description – Digital Marketing Executive

Position: Digital Marketing Executive

Experience: Minimum 2 Years

Employment Type: Full-Time

Location: Coimbatore, Tamil Nadu

About the Role

We are looking for an experienced and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in digital marketing, social media management, SEO/SEM, content marketing, and campaign performance analysis.

Key Responsibilities

- Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other relevant platforms.

- Manage and optimize Google Ads and Meta Ads campaigns to improve reach, leads, conversions, and ROI.

- Develop and implement SEO strategies to improve website visibility and organic traffic.

- Manage company social media platforms, including content planning, posting, engagement, and performance tracking.

- Coordinate with the content/design team to create engaging digital marketing creatives and campaigns.

- Conduct keyword research, competitor analysis, and market research.

- Monitor website traffic, campaign performance, leads, conversions, and other key digital marketing metrics.

- Prepare regular digital marketing reports and performance dashboards using relevant analytics tools.

- Use Google Analytics, Google Search Console, Google Ads Manager, Meta Business Suite, and other digital marketing tools.

- Identify new digital marketing trends and opportunities to improve brand visibility and lead generation.





- Work closely with the HR, business, sales, and management teams to align digital marketing activities with business objectives.

Required Skills

- Minimum 2 years of hands-on experience in Digital Marketing.

- Strong knowledge of SEO, SEM, Google Ads, Meta Ads, Social Media Marketing, and Content Marketing.

- Experience in managing paid advertising campaigns and optimizing campaign performance.

- Good understanding of Google Analytics and Google Search Console.

- Strong analytical and problem-solving skills.

- Good knowledge of social media platforms and digital marketing trends.

- Excellent communication and coordination skills.

- Ability to manage multiple campaigns and deadlines independently.

- Proficiency in MS Excel, PowerPoint, and other digital marketing tools.

Preferred Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

- Certification in Google Ads, Google Analytics, Meta, SEO, or Digital Marketing will be an added advantage.

- Candidates with proven experience in lead generation and performance marketing will be preferred.

What We’re Looking For

We are specifically looking for a hands-on Digital Marketing professional with at least 2 years of relevant experience, who can independently manage digital campaigns, analyze performance, and contribute to measurable business growth.

Pay: From ₹25,000.00 per month

Perks:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (India)
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📍 India