About Porcellia

Porcellia is a boutique growth marketing agency scaling high-potential D2C brands across lifestyle, wellness, fashion, and beauty. We manage performance marketing and brand strategy for 30+ of India's fastest-growing D2C companies.

We blend creativity with conversion, storytelling with structure, and fun with performance.

We hire smart misfits — the ones who think deeply, move fast, and care intensely. As we scale, our biggest constraint isn't demand from brands. It's people. Finding them, bringing them in, and making sure they stick.

That's where this role comes in.

Who we've worked with

OYO · Paytm · Twitter India · MyGlamm · mCaffeine · AJIO

But what matters more is this: we like working with brands that are still figuring things out — and helping them become the next big thing.

Gullylabs · Nack · Varalife · Justhuman · The Solved Skin · Rara Barefoot · Atovio · DUSQ & many more.

0–1 and 1–10 is not a comfortable place to work. But when did real learning and growth ever happen in a comfortable place?

More:

Fun Things About Us

- 100% remote
- Young team with a low average age
- Regular team offsites
- High ownership and low bureaucracy
- Ideas matter more than hierarchy
- Direct exposure to real brands and real business numbers
- Work closely with performance, creative, CRO, retention, and operations
- Plenty of room to experiment, learn, and grow

Because growth isn't just about spending more. It's about knowing what to fix, what to scale, and when.

What We're Looking For

Minimum 3 years in D2C, performance marketing, or project management — or previous experience as a founder in a D2C or e-commerce setup.

If you're from performance marketing or D2C: you've already lived inside CAC, creative testing, and spend decisions. Fastest ramp — this role is unit-economics heavy.

If you're from project management: we'll read every one of these applications. But your note has to show numbers thinking, not process discipline.



Tell us about a call you made on the data, not a project you delivered.

Beyond the years

- Very high sense of ownership and accountability
- A real grip on unit economics — CAC, LTV, CM1/CM2/CM3, payback period. Excel/Sheets you built yourself: formulas, pivots, dashboards
- Client-facing confidence, including with founders
- Business-first thinking. We'll judge you on scale and profitability, not channel metrics

Roles and Responsibilities Strategy

1. Own the monthly revenue and blended ROAS on assigned accounts, end to end.
2. Set the channel strategy: where budget goes across Meta, Google, and other performance channels, and what each channel is expected to return.
3. Own the funnel model and unit economics for each client. Know CM1 and CM2 by product, and know what CAC the account can afford.
4. Build the monthly growth plan: the target, the three levers that get us there, and what each lever is worth.

Operations

1. Direct media buyers day to day. Approve scaling and kill calls, hold them to the testing calendar, and review pacing, account structure, and tracking hygiene before bad decisions cost a week.
2. Brief and review Creative Strategy, CRO, and Retention on your accounts with the respective internal teams.
3. Diagnose where revenue is leaking, size the chance, route it to the right team with evidence attached, and come up with growth levers.

Reporting

1. Be the single point of contact for the client. Run the weekly call, send MOMs within 12 hours, and flag problems before the client spots them.
2. Present the monthly business review: what happened, what it means, what we're doing next.

Work Setup & Compensation

- 100% Remote
- Full ownership of real accounts, not shadow work
- Fast feedback loops and direct access to founders
- A front-row seat to scaling serious D2C brand
- Salary- 16-18LPA

How to Apply

Send your resume + a short note answering:

"Tell us about a time you made something grow. What decision did you make, and why did it work?"

No note, no role.

Email:

(Applications without the note won’t be considered.)

📌 Growth Lead (India)
🏢 Porcellia
📍 India