Description

The role is pivotal in driving the overall marketing strategy, communications, and budget management for Private Banking, Digital Wealth Solutions, and Branch Banking. It focuses on the end-to-end development and execution of impactful marketing initiatives across multiple products and client segments, with a solid emphasis on high-net-worth and mass affluent portfolios. The position leverages a comprehensive mix of marketing channels and techniques including Digital, Offline, PR, SEO, competitive benchmarking, research, and events to deliver measurable business outcomes, enhance client experience, and accelerate sustainable growth.

Tasks involved:

- Lead and own the end-to-end marketing strategy for Private Banking, Wealth, and Branch Banking, covering associated product and client portfolios.

- Drive client acquisition, engagement,



and portfolio growth through integrated marketing across digital, offline, and relationship-driven channels.

- Own the annual marketing plan, campaign calendar, and budget, ensuring alignment with business priorities, governance, and delivery of measurable ROI.
- Deliver data-driven, client-centric marketing strategies to strengthen brand positioning, enhance engagement, and optimize the end-to-end client journey.
- Partner with senior stakeholders to shape go-to-market strategies and support revenue and growth objectives.
- Drive innovation through digital first, personalization, and experience-led initiatives to elevate client experience and maintain competitive differentiation.

📌 Sr Mgr-Prod Mktg-Private Banking,Wealth&Branches.Marketing and Cust Exp-Cust Insight and Exp (Mumbai)
🏢 Mashreq Bank
📍 Mumbai