Designation - Digital Marketing Executive

Roles and Responsibilities:

- - Plan all the SEO, web, social media, email and display marketing campaigns for the marketing team.
- Allocate specific budgets to each marketing role and divide the marketing campaigns over a period of time and among the marketing team
- Collection and interpretation of data from various marketing campaigns and analysis of that data
- Identification of trends and communication of these trend insights to the respective groups
- Planning, executing and measuring the conversion rates from digital marketing campaigns
- Identifying crucial customer conversion points and drop off points that maximises user funnels
- Being up to date with emerging technologies and use of them to maximise output
- Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators
- Brainstorming recent digital marketing platforms and ways to capture customer attention
- Creating,



proofreading and editing for various digital marketing content to ensure consistency in branding
- Creating, proofreading and editing for various marketing sources to ensure consistency in branding

Requirements and skills

- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills

Eligibility Criteria:

- Any graduate

Schedule: Monday to Friday

(Ref:www.freshersworld.com,freshersworld)

📌 Digital Marketing Executive (Mumbai)
🏢 A Client of Cassius Technologies
📍 Mumbai