Job Description

Performance Marketer (Digital Marketing)

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Location : Pitampura, Delhi (Onsite – Full-Time)

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Ad Budget Managed: ₹30K – ₹1 Lakh/month (Google + Meta)

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Experience: 3+ Years

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Website: linkedin.com/company/gryd-co

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If your idea of performance marketing goes beyond simply running ads and hitting publish,

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we'd love to meet you. We are seeking a Performance Marketer who understands the full

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lifecycle of paid campaigns, makes decisions backed by data, and takes complete ownership

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from strategy and execution to measurable business outcomes.

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ABOUT GRYD CO.

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Gryd Co. is India's only jewellery-focused creative agency. With 4.5+ years in the field and 80+

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brand partnerships across the country, we help jewellery brands build stronger visibility, sharper

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positioning, and lasting brand presence.

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We are growing fast and we need a high-performance marketer to drive paid growth for our

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premium jewellery clients — someone who doesn't just run campaigns, but owns the

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performance function with pride.

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ROLE OVERVIEW

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Full-cycle performance role: from campaign strategy to optimisation to reporting — you own it all.

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You will strategise, execute, and optimise paid campaigns on Meta (Facebook & Instagram)

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and Google Ads (Search, Display & Shopping) for premium jewellery brands. You manage

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monthly ad budgets between ₹30K and ₹1 Lakh across platforms — not just running ads, but

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building structured, insight-led campaigns that drive measurable business outcomes.

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WHAT WE MEAN BY 'PERFORMANCE MARKETER'

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A performance marketer at Gryd is someone who:

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• Understands and builds campaign architecture — not as an executor, but as a strategist

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who knows when to follow best practices and when to break them

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• Can identify audience signals, creative fatigue, and funnel drop-offs and act on them

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proactively

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• Handles budget allocation with precision and confidence — not guesswork or over-spend

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• Sets a clear optimisation hypothesis for every test — no random changes, no open loops

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• Reviews their own campaign data, tracks their own KPIs, and holds themselves to a

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performance standard before anyone else does

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• Treats every underperforming campaign as data, not as failure

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• Never blames the creative team, the platform, or the client brief — they optimise or they

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learn

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KEY RESPONSIBILITIES

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Campaign Strategy & Execution

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• Strategise and execute paid campaigns on Meta Ads (Facebook & Instagram) and Google

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Ads (Search, Display & Shopping)

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• Manage monthly ad budgets of ₹30K–₹1 Lakh across Google and Meta — with full

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accountability for spend efficiency

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• Build structured campaign architecture: audience segmentation, funnel mapping, ad set

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organisation

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• Own and optimise campaigns end-to-end — not just run them

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Accountability & Reporting

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• Monitor and own performance metrics: ROAS, CAC, CTR, CPA, conversion rate

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• Build performance reports with clear insights and actionable recommendations — not just

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data dumps

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• Share weekly performance reviews: what worked, what didn't, and what's changing

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• Maintain dashboards, campaign documentation, and audit trails

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Testing & Optimisation

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• Design and execute A/B tests across creatives, audiences, landing pages, and copy with

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clear hypotheses

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• Identify patterns in performance data and translate them into optimisation actions

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• Conduct competitor and trend research to stay ahead of the curve

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• Raise blockers early — waiting until a campaign fails before flagging it is not acceptable

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Tracking & Infrastructure

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• Ensure accurate tracking via GA4, GTM, and Meta Pixel / Events Manager

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• Coordinate with creative and performance teams for timely asset delivery

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• Proactively flag tracking issues, attribution discrepancies, and data gaps

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WHAT WE'RE LOOKING FOR

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- 3+ years experience in Meta Ads Manager and Google Ads
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- Exposure to D2C, lifestyle, or premium ecommerce brands
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- Demonstrated ability to strategise campaigns — not just execute
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- Experience managing high-ticket or jewellery/luxury brands
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- Hands-on experience managing ₹30K– ₹1L/month budgets
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- Familiarity with CRM / sales tools (HubSpot, Zoho, etc.)
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- Solid understanding of campaign structure,targeting, budgeting, and funnels
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- Network in the jewellery or creative industry
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- Working knowledge of GA4, GTM, Meta Events Manager
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- Experience with shopping campaigns and product feed optimisation
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- Radical ownership over your campaigns and outcomes
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- Self-directed — needs zero hand-holding
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- Strong analytical and reporting skills Clear communication and structured thinking
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WHY GRYD CO.?

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• India's only jewellery-focused creative agency — a niche that sells itself

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• 80+ brand portfolio — you are optimising something with proven credibility and results

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• Direct access to the founding team — no layers, no politics, just execution

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• Real ownership of a performance function — not a cog in a large marketing machine

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• A company that is actively growing — your contribution shapes what comes next

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• High-trust environment — if you deliver, you are given more runway, not more oversight

📌 Performance Marketer (New Delhi)
🏢 Gryd
📍 New Delhi