Influencer Marketing Lead – Job Description

Experience: 4-5 years

Location: Mumbai – Lower Parel

Key Responsibilities:

- Lead end-to-end influencer marketing campaigns across brands.
- Develop influencer strategies aligned with brand objectives and target audiences.
- Identify, evaluate, and onboard relevant influencers and creators.
- Manage influencer relationships, negotiations, budgets, and deliverables.
- Work closely with creative, strategy, and account teams to execute campaigns.
- Track campaign performance and provide insights to improve ROI.
- Stay updated on creator trends, platforms, formats, and emerging talent.
- Mentor and manage the influencer marketing team.

Key Skills:

- Strong understanding of the influencer/creator ecosystem.
- Excellent communication, negotiation, and stakeholder management skills.
- Strong campaign planning and execution abilities.
- Experience managing budgets and multiple campaigns simultaneously.
- Data-driven approach with an understanding of campaign metrics and analytics.
- Solid network of influencers/creators is a plus.

📌 Influencer Marketing Lead (India)
🏢 Schbang
📍 India