Job Description

About the Role

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We are looking for a Creative Lead Designer with 8+ years of experience in the fashion, lifestyle, beauty, D2C, or consumer brands space. The ideal candidate is a strong visual thinker who can combine creative direction, design excellence, brand storytelling, and leadership to build distinctive and culturally relevant brand experiences.

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You will be responsible for shaping the brand’s visual identity across campaigns, digital platforms, social media, product launches, packaging, and offline touchpoints while leading and mentoring the design team.

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Key Responsibilities

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Creative Direction

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- Own and evolve the brand's overall visual language and creative direction .
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- Translate brand strategy and marketing objectives into strong, relevant creative concepts.
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- Develop creative concepts for campaigns, product launches, seasonal moments, collaborations, and brand initiatives .
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- Ensure consistency and excellence across all consumer touchpoints.
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- Stay ahead of fashion, lifestyle, design, culture, social media, and visual trends .
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Design & Brand

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- Lead the design process across social media, digital campaigns, website, performance marketing, email, packaging, retail, events, and offline communication .
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- Create and maintain strong brand guidelines and visual systems.
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- Push the creative quality of campaigns while ensuring work remains commercially relevant.
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- Work closely with photography, video, content, marketing, influencer, and growth teams to build integrated campaigns.
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- Provide creative direction for photoshoots, campaign productions, product launches, and content shoots .
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Team Leadership

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- Lead, mentor, and develop a team of designers.
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- Establish creative workflows, timelines, and quality benchmarks.
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- Review and provide constructive feedback on design output.
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- Delegate projects effectively while maintaining ownership of the overall creative vision.
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- Build a culture of experimentation, collaboration, and high-quality creative execution.
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Cross-Functional Collaboration

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- Partner closely with Brand, Marketing, Growth, Social, Influencer, Product, and Founders .
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- Understand business objectives and translate them into compelling creative solutions.
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- Balance brand building with performance-driven creative requirements .
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- Manage multiple projects and deadlines in a fast-paced setting.
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What We're Looking For

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- 8+ years of experience in graphic design, visual design, art direction, or creative design.
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- Strong background in fashion, lifestyle, beauty, D2C, retail, or consumer brands .
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- Proven experience in creative leadership and team management .
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- Excellent understanding of branding, typography, composition, colour, layouts, photography, and visual storytelling .
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- Strong portfolio demonstrating campaign-led thinking and high-quality visual execution .
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- Ability to develop a concept from ideation → art direction → execution .
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- Strong understanding of social-first and digital-first creative.
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- Comfortable working in a fast-paced, high-growth environment.
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- Strong communication, presentation, and stakeholder-management skills.
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- Highly detail-oriented with a strong sense of aesthetics and visual culture.
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📌 Creative Lead (New Delhi)
🏢 Fraganote
📍 New Delhi