Job Description

# Job Title: Visual Communication Designer (Graphic Design + Video Editing)

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**Location:** Vikas Nagar, Lucknow (On-Site)

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**Experience:** 2–5 Years

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**Company:** YogKulam

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## About YogKulam

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YogKulam is one of India's leading Yoga Teacher Training Institutes, dedicated to spreading authentic yogic wisdom through internationally recognized teacher training programs, workshops, retreats, and wellness education.

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Our mission goes beyond teaching yoga—we aim to inspire transformation through meaningful experiences, powerful storytelling, and impactful visual communication. As we continue to grow our global presence, we're looking for a creative professional who can bring our brand to life across digital and offline platforms.

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# We're Hiring – Visual Communication Designer

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We're looking for a passionate **Visual Communication Designer** who excels in **Graphic Design** and possesses strong **Video Editing** skills to create engaging content that inspires our audience.

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If you're someone who enjoys building beautiful brand experiences, creating scroll-stopping creatives, and telling stories through design and motion, we'd love to meet you.

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# Key Responsibilities

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### Graphic Design (Primary Responsibility)

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* Design high-quality creatives for social media, advertisements, campaigns, emailers, presentations, brochures, standees, banners, certificates, merchandise, and print materials.

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* Create compelling visual identities while maintaining brand consistency.

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* Develop marketing creatives for lead generation, webinars, workshops, and promotional campaigns.

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* Design landing page assets, website graphics, thumbnails, and digital marketing creatives.

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* Work closely with the marketing team to convert ideas into impactful visuals.

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* Prepare print-ready files with proper bleed, color profiles, and production specifications.

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### Video Editing (Secondary Responsibility)

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* Edit engaging Reels, Shorts,



YouTube videos, advertisements, testimonials, podcasts, interviews, and educational content.

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* Add motion graphics, transitions, subtitles, text animations, music, and sound effects.

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* Repurpose long-form content into short-form social media videos.

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* Optimize videos for Instagram, Facebook, YouTube, LinkedIn, and other digital platforms.

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# Required Skills

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### Graphic Design

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* Adobe Photoshop (Preferred)

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* Adobe Illustrator

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* Adobe InDesign

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* Solid understanding of:

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* Typography

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* Color Theory

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* Layout & Composition

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* Branding

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* Print Design

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* Visual Hierarchy

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### Video Editing

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* Adobe Premiere Pro

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* Adobe After Effects

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* Motion Graphics

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* Basic Animation

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* Sound Design

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* Color Correction

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* Subtitle Creation

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# Creative & Technical Abilities

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* Strong visual storytelling skills.

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* Excellent understanding of branding and marketing communication.

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* Ability to create designs optimized for both digital and print media.

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* Knowledge of aspect ratios, resolutions, export settings, codecs, and delivery formats.

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* Ability to integrate stock assets, illustrations, icons, graphics, and animations seamlessly.

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* Strong understanding of current social media trends and content styles.

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* Ability to conceptualize campaigns from idea to execution.

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# Professional Skills

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* Excellent time management and project organization.

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* Ability to manage multiple projects simultaneously.

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* Comfortable working in a collaborative environment.

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* Open to feedback and quick iterations.

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* Strong communication and presentation skills.

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* Ability to meet deadlines without compromising quality.

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# Bonus Skills

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* Photography or Videography knowledge.

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* Basic UI/UX Design.

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* Illustration or Digital Art.

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* Experience with AI-powered creative tools.

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* Knowledge of Canva, Figma, Blender, or other creative software.

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* Experience working in wellness, education, lifestyle, or healthcare brands.

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# Qualifications

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* Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, Multimedia, or a related field.

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* 2–5 years of professional experience in Graphic Design.

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* Strong portfolio showcasing branding, marketing creatives, social media designs, print work, and video editing projects.

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# What You'll Work On

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* Social Media Campaigns

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* Brand Identity

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* Yoga Teacher Training Promotions

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* International Marketing Campaigns

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* Event Branding

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* Educational Content

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* Digital Advertisements

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* Print Collaterals

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* Website Graphics

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* Reels & YouTube Videos

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* Presentations & Pitch Decks

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# What We Offer

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* Opportunity to work with one of India's leading Yoga Teacher Training Institutes.

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* Creative freedom to build a globally recognized wellness brand.

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* Collaborative and growth-oriented work culture.

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* Exposure to branding, performance marketing, content creation, and creative strategy.

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* Diverse projects across digital, print, events, and international campaigns.

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* Performance-based growth opportunities.

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# How to Apply

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Send your **Resume**, **Portfolio (PDF or Link)**, and a **short cover note** explaining your design philosophy to:

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** [[email protected]]([email protected])**

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**Subject Line:**

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**Application for Visual Communication Designer – [Your Name]**

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📌 Visual Communication Designer (Graphic Design + Video Editing) (Lucknow)
🏢 YogKulam Yoga School
📍 Lucknow